Simon Barbato: No nonsense needed

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Presented by

Lee Robertson, Co-Founder and CEO, Octo Members; Simon Barbato, Founder and CEO, Mr B & Friends.

About this talk

Lee Robertson rather obviously really enjoys this far-ranging interview with Simon Barbato, the founder and CEO of highly regarded Bristol-based agency Mr B & Friends. Heading up the firm, a brand strategy and design agency with extensive experience across financial services and beyond which has been involved in the brand and design requirements for SIPP and pension providers, financial planning practices, and many others. They also bring lots of experience from beyond financial services to inform their work. In this interview, he expands on the importance of brand and brand consistency, how your website is actually your always-on salesperson, and a whole lot more. Discussing the importance of culture in company communications, working hard to cut through, customer experience and journeys, there is just so much ground covered in this session as Simon gives generously of his experience and even undergoes a 'quick-fire session' from Lee based on questions members have raised. The interview closes with seven highly actionable ideas and thoughts from Simon for members to consider in relation to brand, design and we are sure these are bound to chime with many of you. A big theme in the discussion centres on clarity and simplicity and building brand a identity from that point. 'Brand expertise with no added nonsense' as Simon puts it. Brilliant stuff and loads to learn we are sure you will agree. To see how Mr B & Friends has applied their brand expertise to financial services organisations, you can check out their latest work here: https://bit.ly/brand_expertise
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