NextGen or LostGen – The need to develop new client acquisition strategies

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Octo members

About this talk

This panel discussion with Octo Members host Lee Robertson discusses the theme Nextgen or Lostgen and the need to develop new client acquisition strategies. The discussion is focused around the enlightening new report from AKG in association with Schroders and Fluido. The paper itself has been designed to create debate on Nextgen and new customer targeting and acquisition in Financial Services. Lee is joined by a panel of experts Gillian Hepburn, Head of UK Intermediary Solutions, Schroders, Matt Ward, Communications Director, AKG Financial Analytics Ltd and Duncan Muir, Global Industry Lead - Financial Services and Sales Manager UKI, Fluido. Together, the panel explored: An overview of the report production, the research, the respondents and a discussion around what is meant by Nextgen Understanding the consumer, their concerns, sentiments, priorities, interest in investing and appetite for responsible investing. How they get their information / buy and engage. Adviser behaviour and sentiment, the importance of Nextgen and factors driving practice development, business models, profiling, and client acquisition strategies Next steps, what this may mean for planning businesses. The challenges and the technology that will enable the transition. What businesses need to do to understand and reach this audience, help and support providers can give for adviser transition.
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