Name: Alessandra Almeida- Sanofi: International Data Hub for customers, places,...
Start: 2020-07-03T12:50:00Z
End: 2020-07-03T12:50:06.000Z
Location: BrightTALK
Rating: 0

Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Its unified platform enables organizations of any size, to quickly discover, govern, manage, integrate, and report critical information scattered across applications.

Semarchy is available as an on-premises platform, is natively available on most popular cloud marketplaces such as Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP), and managed as a service and is supported by a rich ecosystem of software-as-a-service and professional service partners. 

Semarchy is based in Phoenix, USA with offices in London, UK; Lyon, France; and Mexico City, Mexico.

In today’s fast-paced and constantly changing healthcare landscape, leveraging modern data infrastructure and technologies to stay ahead of the curve is crucial for delivering trusted health solutions. As one of the largest and most innovative global pharmaceutical companies, Sanofi is dedicated to transforming the practice of medicine by working to turn the impossible into the possible.

With a team of over 100,000 employees across 170 countries, 70 manufacturing sites, 20 R&D sites, and annual revenue of $35 billion, Sanofi is committed to improving people’s lives through the miracles of science. However, with a multitude of disparate systems across the globe, its transformation was being held back by a lack of accurate and relevant customer data. In order to create a connection and positive customer experience, Sanofi needed to reach the right customer at the right time.

In this presentation, Sanofi’s Head of Customer Master Data Management will share its journey to achieving a Customer 360 solution through Master Data Management and data engineering. Attendees will learn:

- The challenges faced and the solutions implemented
- The results that created faster and more flexible data
- Lightning talks with Sanofi & Semarchy
- A live demonstration of Sanofi’s unified data platform
- Q&A from the audience

In just 2 years, Sanofi was able to increase ROI/Know Your Customer (KYC), simplify data management and governance, reduce risks, streamline operations, and lower TCO. While the solution rapidly met today’s needs, it is perfectly positioned to adapt to tomorrow’s changes just as fast.

Sanofi's MDM Journey with Semarchy: Enabling a Global Customer 360 Solution

In this webinar, Brown-Forman, a leading manufacturing company founded in 1850, will discuss its unique use case and how Semarchy thought outside of the box to help solve its challenges.

Brown-Forman had extensive third-party data where every data source had different definitions for thousands of products in different locations all over the world. (The organization had over 4,000 master records in the Jack Daniels cluster alone!) The data included Brown-Forman products, but also competitive ones as well. This led to siloed, incomplete, and inaccurate data, therefore BF was in need of migrating vast amounts of data into one single source of truth for better insights and competitive knowledge.

Hear from Mike Homer, Senior Manager of Master Data Management, as he discusses:

- Brown-Forman’s complex data ecosystem
- The challenges that led the company to Master Data Management
- The technical strategy that went beyond data matching rules
- How the project is helping Brown-Forman today and into the future

A Q&A session will be included.

How Matching & Merging Data Clusters Led to Improved Product Insights

Watch the first presentation in our 2023 Client Success Quarterly Webinar Series! The aim of this series is to showcase key success stories of our clients and how Semarchy's unified data platform helped them achieve their data and business goals. Attendees will be taken through the customer's journey with Semarchy and discuss initial problems and needs, implementation, outcomes, technical and business recommendations, and future projects.

In this webinar, Red Wing Shoes, an American footwear company founded in 1905, and their Director of Enterprise Data & Advanced Analytics will be featured. 

Learn how this historical company funded a consumer Master Data Management solution in order to: drive ROI for its in-house Marketing, meet regulatory standards, and implement a Consumer 360 solution by integrating with Salesforce. By utilizing Semarchy, this solution became the centralized hub for Red Wing Shoes. In this session, data leaders and executives can explore the value of an MDM project from an operational and cost perspective to make informed business decisions. 

Topics of discussion:

▪ Data Quality. Sounds great...Where do we start?
▪ Sure, we want this... but we don’t want to pay for it (getting funding for data projects)
▪ What’s this CCPA thing I keep hearing about?
▪ New projects that needed consumer golden record (but didn’t know it)
▪ Looking to the future - New POS: from Consumer 270 to Consumer 360
▪ Lessons learned and parting thoughts

Client Story: How Master Data Management Can Deliver a Customer 360 Solution

Semarchy joined Amplifi for its Modern Data Ecosystem Video Series. The fifth installment of this LinkedIn Live series explored the rise of Modern Data Ecosystems and new approaches to data management.

Hear from Michael Evans, Chief Innovation Officer at Amplifi converse with Scott Moore, Director of Presales at Semarchy as they discuss topics such as:

- The role of data management and MDM in a Modern Data Ecosystem
- The challenges Semarchy is hearing from customers
- How Semarchy’s customers are approaching modern data challenges
- How Semarchy is leveraging AI/ML in MDM

Keep up to date on data management with leaders in the space.

The Role of Data Management in a Modern Data Ecosystem

From legacy infrastructures to public clouds, the average enterprise has data spread across different locations, file systems, databases, and applications – and the volume and sources of data continue to grow relentlessly. As a result, while most organizations want rapid access to meaningful, actionable information, effectively integrating and governing data is becoming more difficult.

At the same time, there are many exciting developments presenting new opportunities for companies on their journey to becoming more data-driven.

To highlight the key technologies and best practices for overcoming data integration and governance challenges, Semarchy joined DBTA in participating in a special roundtable webinar.

Conquering Data Integration and Governance in the Modern Enterprise

Many data leaders are asking what are data mesh and data fabric?

As businesses strive to advance digital transformation efforts, legacy architectures can be a significant obstacle to enabling the agility required to succeed in today’s ever-changing data landscape. Many enterprises struggle with scaling the delivery of data and analytics to accommodate the growing array of data domains, users, and use cases. 

As a result, data mesh and data fabric architectures are on the rise with the aim of abstracting data management complexity, increasing data availability, and fostering greater collaboration.

To help IT decision-makers and practitioners better understand these new concepts, how they work, and key solutions to keep in mind, Semarchy joined DBTA in participating in a special roundtable webinar.

The Rise of Data Mesh and Data Fabric Architectures

In this webinar, Bird Construction, a leading provider of construction services for over 100 years will discuss how Master Data Management made a huge impact on their business and internal processes. With thousands of vendors (almost 60,000) accumulated over the years, Bird was looking to improve internal processes, tackle key data quality concerns, and overcome data integration challenges.

With a need for rapid access to accurate data and the ability to scale, Bird ultimately chose Master Data Management as a strategic initiative. Watch as the Bird team walks attendees through:

- Its MDM implementation process and unique business case
- Selecting the right strategic MDM partner
- How to build engagement and create a “data culture” with internal teams
- Future plans with MDM
- Outcomes and lessons learned

Whether you’re a business leader, data evangelist, IT professional, or want to learn more about Master Data Management, this webinar will give you the opportunity to hear directly from your peers.

Client Story: How Bird Construction Created a Master Data Management Strategy

The private equity industry continues to grow rapidly with private equity funds gaining relatively strong returns since 2000. In 2021 alone, private equity buyouts totaled a record $1.1 trillion, doubling from 2020.

However, as private equity firms’ portfolios become larger and more complex, the amount of data an organization is managing becomes increasingly difficult, noncompliant, and disparate. A large number of companies depend on private equity firms and their ability to grow, scale, and financially secure organizations. Therefore, these firms need to continuously make the correct, strategic decisions that are best for them and their investments. 

So, how can private equity firms make informed decisions, stay secure, and reduce risks all while keeping costs low? The answer: Master Data Management. In this webinar, leading private equity firms KKR, Oaktree Capital Management, and General Atlantic sit down for a virtual roundtable panel to discuss the importance of prioritizing data within the industry. You will learn how these three companies:

- Developed a need for comprehensive data management
- Managed the complex nature of private equity firms and their data
- Implemented a Master Data Management strategy and solutions
- Acquired benefits of MDM and continued opportunities
- Learned lessons and advice

Whether you’re a business leader, data evangelist, or IT practitioner, this webinar will help jumpstart your Master Data Management strategy. You’ll learn how companies such as Semarchy and Tata Consultancy Services help private equity clients keep business value at the forefront through better data.

Industry Roundtable: Why Private Equity Needs Master Data Management

In an era where sustainability is no longer just a buzzword but a defining principle, manufacturers are faced with the critical task of aligning their operations with Environmental, Social, and Governance (ESG) standards. ESG represents a transformative framework that assesses the impact of a company’s sustainable and ethical practices on its financial performance and operations.

Manufacturers seeking access to capital should consider the following: investors who value ESG practices are growing in number and influence. Recently, Bloomberg reported a record $120 billion invested sustainably in 2021, while federal and state regulators increasingly require organizations to comply with stringent ESG-related targets – from carbon emissions to gender-equal pay.

Join us for an insightful webinar as we delve into the core elements of ESG and how they are revolutionizing the manufacturing industry, right from the heart of the process—the manufacturing conveyor belt. Our panelists will explore how faster and better data can lead to better decision-making for ESG initiatives. Top organizations are increasingly prioritizing ESG, but they should approach it from a data-driven mindset, ensuring a positive impact.

In partnership with renowned experts from the Manufacturing Alliance, we will explore the following key aspects of ESG:

- Environmental impact
- Embracing social responsibility
- Governance principles for transparency
- Tracking data governance and compliance
- Driving progress with ESG

By attending this webinar, you will gain a comprehensive understanding of ESG and its profound influence on the manufacturing industry, as we explore the very heart of manufacturing—the conveyor belt—and how it can symbolize our collective journey toward a sustainable and responsible future.

ESG in Manufacturing: How Master Data Management Can Make a Difference

Trying to juggle extensive amounts of data from different sources increases spending and headaches. 

A unified solution like Semarchy xDI will save you time and money.

Did you know Semarchy xDI can:

- Reduce data integration costs by 80%
- Have 70+ native connectors
- Reduce integration development time by 80%
- Reduce integration maintenance cost by 300%

With Semarchy xDI, organizations can deliver data across an array of systems with a high-performance, agile, and extensible solution. Our technology allows you to deploy new connections in days, not months, with low-code, instant functionality right out of the box, reducing costs, maintenance, and time.

Watch as we walk you through Semarchy xDI. On the webinar, attendees will learn:

- How Semarchy xDI and Semarchy xDM work together within our unified data platform
- Semarchy xDI capabilities
- Semarchy xDI use cases
- Templates and structure
- Semarchy xDI demo with Q&A

Discover Semarchy xDI's simple, lightweight architecture to better understand how our solution can help your organization tackle any integration challenge.

How You'll Rapidly Integrate Data in Your First Days with Semarchy xDI

Are you mastering data to unlock real opportunities and value for your organization rapidly? There are many barriers to ROI for Master Data Management (MDM) – this webinar will help your organization identify and overcome them.

Industry analyst firm Eckerson Group and leading vendor Semarchy will explore how to effectively create a vision and business case for investing in MDM so you can predict, deliver, and measure ROI. We’ll also share proven strategies and real-world case studies demonstrating how businesses have successfully leveraged MDM to achieve a significant ROI.

Don’t miss this opportunity to learn from data industry experts and gain actionable insights that can help you predict, deliver, and measure the business value of your MDM efforts. Whether you’re a data professional seeking to justify MDM investments or a business leader looking to understand the value of data management, this webinar is for you. You will learn:

- Why master data plays a critical role in company success
- Common challenges that undermine the ROI of MDM
- Case studies and lessons learned to measure and achieve ROI

ROI for Master Data Management-Predicting, Delivering & Measuring Business Value

Featuring a focused look at technology that solves a business challenge, the Solution Spotlight is a unique webinar event that combines a comprehensive product demo, presentation, or case study with an interactive Q&A session – all broadcast live to an audience of registered attendees. Learn about the latest enterprise solutions from the comfort of your own desk.

Improving ROI and Collaboration with Semarchy’s Unified Data Platform 
With Semarchy’s unified data platform, organizations can rapidly generate business value from their data. Our unified platform enables organizations of any size, to quickly discover, govern, manage, integrate, and report critical information scattered across applications for better business insights. Hear how 80% of our clients measure ROI in under 12 weeks and reduce TCO by 80% on their data management projects.

Solutions Review: Solution Spotlight with Semarchy

To ensure your organization has a successful digital transformation journey, you need to take your Master Data Management (MDM) initiatives to the next level.  Basic solutions and practices no longer meet the dynamic needs of a successful, growing organization. Data scenarios have grown to include consuming, authoring, verifying, securing, enhancing, and sharing data across different business units and locations.

Organizations now face new, broader challenges that require complex data requirements to succeed. This is where a solution such as Semarchy’s unified data platform steps in.

Semarchy is the ONLY MDM solution that is a Leader in the Gartner® Magic Quadrant™ for Master Data Management Solutions AND the 2022 Gartner® Peer Insights™ Customers’ Choice for MDM. 

The Semarchy unified data platform can start very fast, scale infinitely, and deliver results in weeks. 80% of our clients deploy the single view of customers, products, or suppliers in under 10 weeks.

This video breaks down how Semarchy can help your business:

- Secure a quick, effective ROI with seamless scalability across multiple business use cases
- Lower the TCO with simplified architecture, intelligent governance, and powerful integration in one platform
- Deploy your first Master Data Management pilot in just weeks
 
In the session, you will learn about Semarchy customer use cases for industries ranging from insurance to retail as well as better understand the importance of a unified data platform for companies that want to grow their business efficiently and effectively.

Reimagining the Master Data Management Strategy with Semarchy

Semarchy is excited to announce our new xDM data workflow module called: Workflow Builder. Semarchy xDM’s workflows are fast, dynamic, and unified - drastically enhancing the complete data management experience in one no-code, data-driven platform that’s rapidly available anywhere.

Organizations can rapidly deploy Semarchy xDM’s data-driven workflows without disrupting core business activities while improving productivity and financial impacts to achieve evolving strategic objectives. Data teams building and designing workflows are enabled to easily collaborate with business stakeholders to develop simple, rich, and automated workflows. While business teams will have a simplified end-to-end data management experience, reduce manual efforts, and improve data quality.

This interactive webinar will walk attendees through:
- the benefits of our Workflow Builder compared to the existing market
- notable new features
- our demo module
- getting started with Semarchy xDM Workflow Builder

Whether you are an existing unified data platform customer, evaluating new products, or want more information - this session will dive deep into why Semarchy's Workflow Builder will revolutionize and streamline how you manage your enterprise data.

Introducing Dynamic, Data-Driven Workflows by Semarchy

DATAVERSITY Demo Day is an online exhibit hall for data-driven organizations to hear from vendors. This online event gives attendees an opportunity to learn more about the available tools and services directly from the vendors that could contribute to your Master Data Management program’s success

About Semarchy’s Demo: Improving ROI and Collaboration with Semarchy’s Unified Data Platform

With Semarchy’s unified data platform, organizations can rapidly generate business value from their data. Our unified platform enables organizations of any size, to quickly discover, govern, manage, integrate, and report critical information scattered across applications for better business insights. Hear how 80% of our clients measure ROI in under 10 weeks and reduce TCO by 80% on their data management projects.

DATAVERSITY Demo Days: Master Data Management Tools

Despite ongoing investment in cloud platforms and analytics tools, many companies are still struggling with truly unlocking the business value of all their data. While the ways that users want and need to work with data continue to evolve, the increasing complexity of data and analytics systems and the proliferation of data silos often pose significant hurdles. 

This is especially true when data is managed across a patchwork of legacy systems and new technologies adopted tactically without full consideration of broader data management imperatives and future needs. Ultimately, organizations want to empower their users with fast, easy access to actionable, reliable information and insights.

To examine next-generation platforms and architectures, along with key issues such as integration, governance, and security, Semarchy joined DBTA for an in-depth roundtable webinar.

The Race to Unified Analytics: Next-Gen Data Platforms and Architectures

Are you tired of struggling with inconsistent, inaccurate, or incomplete financial data? 

Do you wish there was a way to streamline your financial processes and ensure compliance with regulatory requirements and company policies? Look no further than Master Data Management (MDM) for Finance!

By implementing MDM for Finance, companies will avoid 40 to 60% of the implementation effort of starting from nothing. The solution offers the flexibility to adapt to your finance department, processes, and systems as it migrates to a centralized ERP or as it adds new markets, expands into new geographies, and adapts to market changes.

During this webinar, Apgar and Semarchy’s experts will present to you: 

- The various challenges the MDM for Finance solution can solve
- A specific use case for migration to S/4 Hana
- An accelerator demonstration

With these benefits and more, MDM for Finance is a smart investment for any organization looking to improve its financial processes and performance.

Unlocking the Potential of Master Data Management for Finance in Any Industry

Knowledge Powered by Data

Over the past years, higher education institutions have been impacted by crucial changes affecting retention, enrollment, tuition costs, and more. With so much in flux and in such a short time, fast action is required to improve the experience through the entire student lifecycle, especially for those new crops of generations that have different expectations compared to your traditional education standards. What if we told you data could help set the new status quo? Well, it can! 

What’s on the panel?

This virtual panel will explore how Semarchy’s unified data platform can consolidate information that touches everything from registration to alumni donations. Student/educational data can be securely and quickly at your fingertips in a single unified solution rather than scattered throughout multiple applications. Learn how this is the game changer that higher education needs by hearing from Amplifiers Casey Kolowinski, Semarchy Practice Director, and David Neil, Consulting Manager, joined by special guest Steven Lin – Product Marketing Manager at Semarchy.  

What you’ll take away:

- How data can impact the story during onboarding, student life, and alumni
- Semarchy unified data platform gives a 360 view into the interaction and accessibility to enhance the experience
- Understanding how to increase readiness and availability to invest in additional systems through better insights
- How knowing and understanding your data leads to a better student experience throughout their entire lifecycle
- How focusing on the student experience can lead to better ROI

Virtual Panel: How Data Can Shape Higher Education

Alessandra Almeida, Senior Director, Global Head of Master Data Management at Sanofi, shares his experience with semarchy xDM. 


Semarchy was key in the entire process as we were learning. Not only us in a company, but also our vendors, our partners, our system integrators.

So the first year was very focused on execution and testing. And then, once we went live we decided to create our MDM factory. So today we have our dedicated factory to implement Semarchy across the globe and this is helping us a lot to consolidate the knowledge and be able to expand. But also the partnership with our business team and huge change management in place was the key success factor as well.  

[ International Data Hub for customers, places, products, and more]

Hi I am Alessandra. I am the global head for customer MDM at Sanofi and I am running our big program that is named: “One Customer”. 
Sanofi is a large pharmaceutical industry, one of the biggest.

Alessandra Almeida- Sanofi: International Data Hub for customers, places,...

Data Hub

Master Data Management

Master Data

Data Governance

Data Quality

Pharmaceutical

Business User

Customer Data

Life Sciences

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