[Dentsu International] Delivering Global Media Services with the Intelligent Dat

Presented by

Anish Raivadera, MDM Technical Lead at Dentsu; Jerome O'Leary, Director of Enterprise Integration at Dentsu

About this talk

Dentsu International is a multinational media and digital marketing communications organisation. Operating in 150 different countries with 66,000 employees, Dentsu is one of the largest media buying companies. The company size results in a complex organisation that is essentially a network of different brands, each with their own systems, data and processes. This complexity made it necessary to master data for BI reporting and downstream systems. Hear from Anish Raivadera, MDM Technical Lead at Dentsu and Jerome O'Leary, Director of Enterprise Integration at Dentsu about: - Data challenges at Dentsu: hundreds of systems (SF, D365, Workday, SAP BPC, Workfront, etc.), disparate siloed data in local regional and global systems - The need for a robust data management, quality, enrichment and governance solution - The key role of the Semarchy Intelligent Data Hub in engaging business and optimising business processes

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Semarchy is the creator of the Intelligent Data Hub™ which empowers business users to become data champions. Its xDM platform enables organizations of any size and helps them quickly bring together the critical information scattered across applications into a single data hub, with fast time to value. Data can be discovered, mastered, governed, and centrally managed in a non-intrusive way. Semarchy xDM is natively available on most popular cloud marketplaces, such as Microsoft Azure and Amazon Web Services, and identical with the on-premises platform.