Chipotle: Gaining Full Visibility & Control of the Supply Chain with Better Data

Presented by

Hogan Le, Senior Manager - Governance and BI Systems at Chipotle; Thorwald Herbert, COO at Semarchy

About this talk

When Chipotle started their MDM journey, the first asset they wanted to master was their locations: all of their restaurants across North America and Europe. From there, they moved on to mastering all their products and menus. The success of these projects generated great outcomes in their digital transformation and efficiency. This led them to take their MDM initiative further and leverage Semarchy for their customer loyalty information, and, most recently, mastering the supply chain information across their whole ecosystem. Watch the 45 min webinar and learn from Hogan Le, Senior Manager - Governance and BI Systems, how Chipotle Mexican Grill is leveraging Semarchy Intelligent Data Hub™. By mastering the vast majority of information across their 2,500 restaurants, they are achieving the following benefits: - Eliminated data redundancy costs with a single data management process - Empowered the business to be proactive and react quickly in a competitive industry - Increased brand awareness and customer loyalty with accurate, centralised information - Reduced regulatory compliance risks with increased food delivery traceability

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Semarchy is the creator of the Intelligent Data Hub™ which empowers business users to become data champions. Its xDM platform enables organizations of any size and helps them quickly bring together the critical information scattered across applications into a single data hub, with fast time to value. Data can be discovered, mastered, governed, and centrally managed in a non-intrusive way. Semarchy xDM is natively available on most popular cloud marketplaces, such as Microsoft Azure and Amazon Web Services, and identical with the on-premises platform.