Delivering Global Media Services with the Intelligent Data Hub

Presented by

Anish Raivadera, MDM Technical Lead at Dentsu; Jerome O'Leary, Director of Enterprise Integration at Dentsu

About this talk

Dentsu International is a multinational media and digital marketing communications organisation. Operating in 150 different countries with 66,000 employees, Dentsu is one of the largest media buying companies. The company size results in a complex organisation that is essentially a network of different brands, each with their own systems, data and processes. This complexity made it necessary to master data for BI reporting and downstream systems. Hear from Anish Raivadera, MDM Technical Lead at Dentsu and Jerome O'Leary, Director of Enterprise Integration at Dentsu about: - Data challenges at Dentsu: hundreds of systems (SF, D365, Workday, SAP BPC, Workfront, etc.), disparate siloed data in local regional and global systems - The need for robust data management, quality, enrichment, and governance solution - The key role of the Semarchy Intelligent Data Hub in engaging the business and optimizing business processes

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Semarchy, a leader in the data integration and master data management markets, enables organizations to rapidly generate business value from their data. Its unified platform enables organizations of any size, to quickly discover, govern, manage, integrate, and report critical information scattered across applications. Semarchy is available as an on-premises platform, is natively available on most popular cloud marketplaces such as Microsoft Azure, Amazon Web Services (AWS), and Google Cloud Platform (GCP), and managed as a service and is supported by a rich ecosystem of software-as-a-service and professional service partners. Semarchy is based in Phoenix, USA with offices in London, UK; Lyon, France; and Mexico City, Mexico.