Congratulations! It’s 2021, and every single workforce identity and access management project that you proposed in 2020 was approved, funded, and is being executed with resounding cheers from all corners of your business. That’s the dream, right? The reality is that to get funding and buy-in for IAM projects that advance Zero Trust security principles and digital transformation, you’ll have to pinpoint, measure and articulate the spend securing your workforce identity in business value terms. In this session, Jon Lehtinen, a seasoned identity professional, will share his approach, successes, and lessons learned while championing the business case for a workforce authentication authority at multiple large enterprises. You’ll also walk away with an interactive value assessment tool and framework that helps you have a powerful business conversation that can help raise your team’s status within your organization.