The Business Impact of Customer Identity

Presented by

Dan Ricke, and Dustin Maxey

About this talk

Making it easy for customers to access digital properties is a critical enabler for businesses. Customer identity plays a key role in this process. It can affect more than just what your login and registration forms look like. It can deliver user experiences that drive greater customer adoption, more frequent interactions, and more revenue. Join Dan Ricke from BlueCross BlueShield of Tennessee as he discusses how they used customer identity to enhance their customer journey from exploration and enrollment to wellness for hundreds of thousands of insured customers. This webinar for business executives will show you the impact customer identity can have on your business as it touches every digital interaction point across your enterprise. Speakers: - Dan Ricke, Enterprise Architect, BlueCross BlueShield of Tennessee - Dustin Maxey, Director of Product Marketing, Ping Identity

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