Brad Blyth, CTO, Flybuys; Ashley Diffey, Ping Identity.
Join Brad Blyth, CTO at flybuys (Loyalty Pacific) as he discusses how customer identity played a key role in their digital transformation journey to expand Australia’s largest loyalty company to a digital identity platform. Learn how they used consent management to drive personalization in their customer interactions to provide tremendous business value and open new revenue opportunities.
Customer expectations of the brands they choose to use have changed. Businesses are required to evolve how they interact with customers in the face of increasing demand for seamless, tailored digital experiences.
Identity is the core of any digital strategy - powering personalised user experiences and the necessary data consent to give customers the confidence to share their information. Using an ‘identity-first’ approach to digital transformation will set up an organisation to get their digital experiences right without failing to keep up with an evolving regulatory environment or customer expectations.