Fostering Customer Loyalty Through a Personalised Digital Journey

Presented by

Joel Brydon, Australian Broadcasting Corporation: Ahmad Racheha, Aware Super: Richard Bird, Ping Identity

About this talk

Disjointed customer experiences are detrimental to customer retention and can have significant costs for businesses. Today's value-based consumer expects a secure and uninterrupted journey when engaging with your digital services, a balance that can be difficult to achieve but essential for any organisation wanting to remain competitive in increasingly crowded markets. Join us for this virtual panel where we will be discussing how to remove disjointed customer experiences, strategies for creating a digital landscape that enables a personalised customer journey, and methods to leverage the digital experience to foster consumer loyalty and enhance business outcomes. Hear from our speakers: Joel Brydon, Head of Digital Product, Australian Broadcasting Corporation. Ahmad Racheha, Head of Digital, Aware Super. Richard Bird, Chief Customer Information Officer, Ping Identity

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