Driving CX Innovation to Deliver Competitive Advantage

Presented by

Richard Bird

About this talk

In today’s digital-first world, customer experience (CX) is the new battleground. Delivering innovative experiences provides your organisation with an opportunity to stand out amongst your competition. As a foundation, CIAM can enable your brand with a strategic advantage by driving innovation with convenient and secure digital experiences. But is your brand’s CX original enough to generate business value? In this session, we will talk through the requirements of what makes a customer experience “innovative” and how you can evaluate your brand’s CX to better understand the next steps to take in your organisation’s journey to enhance digital experiences with identity to provide business impact.

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