Customer Identity in a Digital First World

Presented by

Joe Malenfant, Director, Product and Solution Marketing, Ping Identity; Liz Miller, Principal Analyst, Constellation Research

About this talk

Words have meaning…but as the complexity of engagement and experience in a digital world has accelerated, identity is a word that we simply cannot afford to allow to be confused, misused or otherwise interpreted. Identity is foundational to experiences—both customer and employee—and not open for random acts of misinterpretation. It is at the center of operational effectiveness and customer trust, both pushing growth, opportunity and value. So what does “Identity” mean to cross functional stakeholders and how are enterprise teams demystifying the increasingly confusing landscape. What are the big trends reshaping where and how Identity is being leveraged in service of the business and the customer? Where and how can and should Identity integrate across key strategies from marketing, service, digital transformation and security? Join Ping Identity and Constellation Research principal analyst, Liz Miller, as we discuss and debate the new role Customer Identity will play in a digital-first world looking to make the most of the experience economy. Some of the key issues to be discussed: --What is the difference between Customer Identity, Identity and…well….Identity? --Where and how has customer identity been leveraged to create customer experiences that differentiate in a sea of digital sameness? --How are leading organizations living digital-first by preparing for experiences that cross the physical divide without leaving customer identity behind? --What trends have CX leaders up at night…and what is more hype then challenge when it comes to experience delivery?
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