eCommerce: Customer Experience Beats Price

Presented by

Peter Bell

About this talk

eCommerce is booming in Europe and surpassed the €621BN mark in 2019. Busy lifestyles, coupled with consumer confidence with technology, it’s no surprise that consumers are swapping physical stores for digital shopping. With thousands of online merchants, it is hard to stand-out from the crowd. Price is an important issue but it was not rated as the most important factor by consumers when choosing to return to a brand. There is clearly more to online success than simply being the cheapest. Watch our webinar based on the results of a new survey of shoppers in 8 EMEA countries, hosted by Adobe’s EMEA Marketing Director, Peter Bell in which he shares insights on the value of experience and convenience to build loyalty that lasts.
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Magento Commerce is the worlds #1 commerce platform. Magento is the leading platform for open commerce innovation. Every year, Magento handles over $100 billion in gross merchandise volume and helps B2B, B2C and hybrid companies create engaging, shoppable experiences.