Name: Yakima Chief Hops Goes Digital to Enhance Customer Experience
Start: 2020-12-15T11:30:00Z
End: 2020-12-15T11:30:13.000Z
Location: BrightTALK

Magento Commerce is the worlds #1 commerce platform. Magento is the leading platform for open commerce innovation. Every year, Magento handles over $100 billion in gross merchandise volume and helps B2B, B2C and hybrid companies create engaging, shoppable experiences.

No matter where or how they buy, every purchase provides a key opportunity to cultivate a relationship between you and your customer. With more channels than ever for consumers to discover and engage with your brand, it's crucial that you capture their interest wherever they shop - and nurture that connection for a lifetime. In this session, you'll get a behind-the-scenes look at how Tweezerman, a global beauty company, transformed their digital strategy for better customer experiences.

Creating Beauty in Complex Customer Journeys

Staying agile and quickly meeting customer needs is paramount. Like many businesses, PINO had long pursued a monolithic IT approach, which wasn't scalable and prevented the company from quickly responding to changing market conditions. The decision to use Magento Commerce as a headless solution with PWA Studio as an order engine for all digital touchpoints solved business issues like unifying sales systems, optimizing the experience and usability of the point-of-sale system, and reducing dependencies on IT and back-end systems.

PINO Stays Agile with Headless Commerce

As the way we work evolves, new business models see different entrants move into the market with innovative products and offerings. Join Abhijit Bhaduri, digital transformation coach and author, as he shares tips on how to navigate today's digital business reality.

Lessons for Today from Real-World Digital Transformations

The experiences we create today become the world we live in tomorrow. As everything we do - from shopping and investing to dining and entertainment - becomes more digital, informed by data, and interconnected than ever before - online and offline experiences become hybrid. In this session, Kate O'Neill, founder of KO Insights, shares emerging technology and cultural trends to demonstrate how the technologies we use impact the future of human experience as a whole.

Using Data to Build Better Human Experiences

It's more important than ever for brands to invest in digital channels if they want to grow and expand quickly. But scaling your commerce platform to support your channels and drive conversions can be daunting and expensive. Join Benchmade to see how they’re making it work by transforming customer experiences across their B2B and B2C channels.

Scaling Commerce at the Speed of Business

Is your business identity unique enough? Maybe you find yourself selling in a market flooded with identical products or services. If so, this session is for you, as you'll get best practices and learn from real-world stories to help you differentiate your brand and keep customers coming back

Differentiate Your Brand in a Market Full of Clones

On-demand recording from Meet Magento UK virtual event run by JH. In this interactive discussion for commerce business leaders and project managers, Magento experts will guide you on how to best lead your digital transformation from Magento 1 or 2, or re-platforming to Magento Commerce 2. We will discuss building an ‘Innovation Matrix’ and consensus within your company, best practice frameworks for preparing for the digital transformation, while using the ‘Ten Building Blocks’. Attendees will walk away with a sound understanding how to use the Innovation Matrix needed for a successful digital transformation within or to Magento Commerce 2.

Ten Building Blocks of Digital Transformation

eCommerce is booming in Europe and surpassed the €621BN mark in 2019. Busy lifestyles, coupled with consumer confidence with technology, it’s no surprise that consumers are swapping physical stores for digital shopping.

With thousands of online merchants, it is hard to stand-out from the crowd. Price is an important issue but it was not rated as the most important factor by consumers when choosing to return to a brand. There is clearly more to online success than simply being the cheapest.

Watch our webinar based on the results of a new survey of shoppers in 8 EMEA countries, hosted by Adobe’s EMEA Marketing Director, Peter Bell in which he shares insights on the value of experience and convenience to build loyalty that lasts.

eCommerce: Customer Experience Beats Price

Uncover opportunities to increase conversions and grow revenues

Virtually no business is satisfied with their conversion rate, and for good reason. Making strategic updates to your website so it converts more visitors is a fast and effective way to grow revenues. And Adobe can help you get started.

Watch now: Is Your Website Selling As Much As It Can? Digital Strategist Ereika Stimley and eCommerce Consultant Corey Gelato walk you through a website self-assessment that will help you:

Evaluate your website for five critical conversion drivers
Pinpoint gaps in your online shopping experience – and learn how to address them
Identify big opportunities to increase online sales

Is Your Website Selling as Much as it Can?

It’s easy to focus on just one element of the customer journey, but to maximise the performance of your business it’s crucial to improve performance at every stage of the customer journey.

In this webinar internationally best-selling author and podcast host Chloë Thomas will introduce you to her Customer MasterPlan model, a tool to help you identify where you could be focusing to make the biggest improvements. She’ll also be sharing the most effective and latest tactics for improving performance at each and every stage of the customer journey.

Improve Your Customer Journey

A decade on from our first Digital Trends report, we explore how leading businesses are taking advantage of digital transformation to set them apart from the mainstream. We reached out to leaders in marketing, advertising, ecommerce, creative and IT roles for their insights.

We’ve surfaced the most significant retail insights and will be navigating through the emerging challenges and opportunities that everyone is talking about. We will be highlighting topics such as digital inequality, personalised experiences to cultural transformation, data consent and AI across several industry specific webinars.

Join us as we explore the findings from the 2020 Digital Trends report.

Trends with the greatest impact

Yakima Chief Hops (YCH) is a completely grower-owned global hop supplier for the brewing industry. They turned to Magento Commerce to offer customers the ability to manage complex contracts and inventory with increased accessibility. Through this B2B portal, brewers can place orders 24/7, and homebrewers can also utilize the platform to buy direct. As the world leans more on digital tools in response to COVID-19, YCH is further enhancing the platform's ease of use and integration.

Yakima Chief Hops Goes Digital to Enhance Customer Experience

Case Study

Management

Access Management

Integration

Transformation

Digital Experience

commerce

Get powerful e-commerce insights to grow your online transaction volume. Connect with thought leaders and colleagues to get the most up-to-date knowledge on the e-commerce strategies and techniques that drive growth.

E-commerce

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Yakima Chief Hops Goes Digital to Enhance Customer Experience

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Magento Commerce