Yakima Chief Hops Goes Digital to Enhance Customer Experience

Presented by

Jordan Gottlieb and Brianna Vaughn

About this talk

Yakima Chief Hops (YCH) is a completely grower-owned global hop supplier for the brewing industry. They turned to Magento Commerce to offer customers the ability to manage complex contracts and inventory with increased accessibility. Through this B2B portal, brewers can place orders 24/7, and homebrewers can also utilize the platform to buy direct. As the world leans more on digital tools in response to COVID-19, YCH is further enhancing the platform's ease of use and integration.

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Magento Commerce is the worlds #1 commerce platform. Magento is the leading platform for open commerce innovation. Every year, Magento handles over $100 billion in gross merchandise volume and helps B2B, B2C and hybrid companies create engaging, shoppable experiences.