Creating Beauty in Complex Customer Journeys

Presented by

Patricia Chen and Agbi Bajrushi

About this talk

No matter where or how they buy, every purchase provides a key opportunity to cultivate a relationship between you and your customer. With more channels than ever for consumers to discover and engage with your brand, it's crucial that you capture their interest wherever they shop - and nurture that connection for a lifetime. In this session, you'll get a behind-the-scenes look at how Tweezerman, a global beauty company, transformed their digital strategy for better customer experiences.

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Magento Commerce is the worlds #1 commerce platform. Magento is the leading platform for open commerce innovation. Every year, Magento handles over $100 billion in gross merchandise volume and helps B2B, B2C and hybrid companies create engaging, shoppable experiences.