How SaaSOptics Used Chili Piper Concierge to Double Their Inbound Pipeline

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Presented by

Bryan Schuler, ABM and Marketing Operations Manager @ SaaSOptics

About this talk

With 60-70% of their inbound demo requests never making it to a booked meeting, Bryan Schuler, ABM and Marketing Operations Manager at SaaSOptics knew that a change was needed. Their inbound scheduling process required SDRs going back-and-forth with the prospect to qualify and schedule a meeting before they ever spoke with an AE. Bryan implemented Chili Piper’s Concierge solution which allowed inbound prospects to book a meeting time in the correct AE’s calendar immediately after filling out their demo request form. Behind the scenes Chili Piper qualified the lead, routed it to the correct AE, and booked the meeting in their calendar. Since implementing Chili Piper, Bryan and his team have seen their book rate on inbound demo requests increase from 40% to 90%, resulting in 4x more sales meetings and double the amount of inbound pipeline per month.

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Chili Piper is on a mission to make meetings and email more automated and collaborative for businesses. Chili Piper focuses on automating the antiquated processes in scheduling and email that cause unnecessary friction and drop-off in the sales process – resulting in increased productivity and conversion rates throughout the funnel. The topics we cover on this channel will stem from those same concepts: speed to lead, inbound lead conversion, conversion rate optimization, etc. We'll bring in marketers and/or sales leaders from the field as well to share their stories. This channel is intended for marketers, revenue operations, and sales leaders to learn tactical efficiencies that improve their processes. Happy to have you join us!