Inbound Lead Conversion Strategies: 5 Strategies You Can Implement Today

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Presented by

Jason Oakley, Director of Product Marketing, Kaylee Edmondson, Director of Demand Gen, Dan Cmejla, Community & Partnerships

About this talk

Inbound lead conversion is arguably the most important component of inbound marketing. After all, it doesn’t matter how many leads you generate or how efficient your inbound marketing methodology is if you can’t actually convert leads into customers. It’s where action turns into revenue. There are numerous features that factor into your inbound lead conversion rate -- everything from web design and navigation to the checkout process. But at the end of the day, implementing the right inbound lead conversion strategies for your business is what’s most important. In this webinar, we’ll take an in-depth look at 5 inbound lead conversion strategies we’ve personally tried to help you master this aspect of inbound marketing. That way, you’ll know what to focus on and which tactics might be most effective for turning your own leads into customers.
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Chili Piper is on a mission to make meetings and email more automated and collaborative for businesses. Chili Piper focuses on automating the antiquated processes in scheduling and email that cause unnecessary friction and drop-off in the sales process – resulting in increased productivity and conversion rates throughout the funnel. The topics we cover on this channel will stem from those same concepts: speed to lead, inbound lead conversion, conversion rate optimization, etc. We'll bring in marketers and/or sales leaders from the field as well to share their stories. This channel is intended for marketers, revenue operations, and sales leaders to learn tactical efficiencies that improve their processes. Happy to have you join us!