Experimenting in RevOps: 4 Top of Funnel Initiatives to Test

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Presented by

Scott Haney, Revenue Operations @ Chili Piper, Patrick Phelan, Director of Revenue Operations @ PandaDoc

About this talk

Revenue Operations professionals love running experiments to solve problems. And the RevOps leaders at PandaDoc and Chili Piper are no different. That’s why in this webinar we are lifting the hood on 4 different experimental initiatives that our teams did to improve top-of-funnel processes and outcomes. Here’s a glimpse of the RevOps experiments we’ll be diving into: - Improving top of funnel and demo velocity with automation - Prioritizing high quality leads for SDR with panda faces - Improving no show rates - Developing no book cadences

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Chili Piper is on a mission to make meetings and email more automated and collaborative for businesses. Chili Piper focuses on automating the antiquated processes in scheduling and email that cause unnecessary friction and drop-off in the sales process – resulting in increased productivity and conversion rates throughout the funnel. The topics we cover on this channel will stem from those same concepts: speed to lead, inbound lead conversion, conversion rate optimization, etc. We'll bring in marketers and/or sales leaders from the field as well to share their stories. This channel is intended for marketers, revenue operations, and sales leaders to learn tactical efficiencies that improve their processes. Happy to have you join us!