Merge Creativity and Management Best Practices for Successful Campaign Launches

Presented by

Brynne Roberts, Director of Creative Operations-Fitbit, Trish King, Senior Director of Corporate Marketing and Events-Wrike

About this talk

If you’ve ever managed a product launch or organized an international conference - you know there are a million small details that must go just right for the launch or event to be successful. But how can you manage all of those details and teams — and deliver on time, on budget, and crush your goals? Join Brynne Roberts, Director of Creative Operations at Fitbit, and Trish King, Senior Director of Corporate Marketing and Events at Wrike, as they share their experiences managing marketing and creative services projects at growing companies. You’ll learn: -How to establish smooth work request and intake processes -Tips and technologies to streamline the review and approval of creative assets -Best practices to improve visibility and reporting -How to rock your next event or launch!

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Wrike is a collaborative work management platform that enables teams to be insanely productive by transforming the way they plan, manage, and complete work. More than 20,000 companies worldwide rely on Wrike to manage complex projects and ensure deadlines are met. By bringing everyone into a single digital workspace, no matter where individual contributors are located, teams can achieve aggressive growth goals, while improving efficiency and maintaining quality.