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How to implement a complete company rebrand with Barbra Gago, former CMO of Miro

Reimagine with Wrike - a series dedicated to branding

In this episode, we'll hear from Barbra Gago, former CMO of Miro. to our Reimagine with Wrike series! We're excited to hear about her experience rebranding previous organizations, as well as branding one company she hasn't launched yet.

What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

What you'll learn:
-The importance of brand to organizations
-Similarities and differences between B2B and B2C marketing
-Different philosophies driving branding
-Trends in design and branding
-And more!
Recorded Sep 23 2020 28 mins
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Presented by
Barbra Gago - Former CMO of Miro, Saranya Babu - SVP of Marketing at Wrike
Presentation preview: How to implement a complete company rebrand with Barbra Gago, former CMO of Miro

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  • Agile 101- Demystifying Agile for Marketing and Non-Tech Teams Oct 29 2020 8:00 pm UTC 60 mins
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    Businesses today are faced with dynamic and fluid markets where they need to be nimble, react quickly, and deliver faster than ever to retain their position. Agile started as a software development methodology but has made inroads over the last decade to impact all elements of business. Agile methodologies enable teams to move fast by using an iterative process that relies on experimentation to evolve collaboratively and reach optimal solutions. Join Wrike and Cprime to learn:

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    - What agile looks like for different teams
    - Why agile is important for every business
    - How you can get started with agile
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    In today’s remote work reality, flexibility and agility determine whether companies stay ahead or fall behind on productivity, making work management software more valuable than ever. As overseers of teams, tasks, and timelines, project managers need to be the frontrunners in adapting to the new normal. In this webinar, expert panelists, Dearica Mathis, Engagement Manager at Wrike; Sherrie Besecker, Digital Program Manager at GSW of Syneos Health; and Jeff Hartlieb, Director of Production & Project Management, Attractions & Exhibits at Nickelodeon, share how they’ve successfully reimagined productivity amidst uncertainty. You’ll learn:

    Thought leadership tips for better communication and collaboration
    How to facilitate change management while working remotely
    The best systems and tools for maximum efficiency
    How to integrate productive work habits into everyday projects
  • People Ops in the New Normal Recorded: Oct 28 2020 38 mins
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    How is your organization handling people ops now? There’s still a need to recruit, interview, hire, onboard, and train new employees - and encourage workplace culture with virtual interactions and fun team-building activities. But like a lot of other things, people ops activities are now virtual and very different.

    Join Michaela Clinton, Business Analyst at STRIVE Prep; Alexandria Levin, Workplace Ops Manager at Wrike; and Daryl Keith Cristobal, HR Operations Specialist at Wrike, as they discuss people ops in 2020 and beyond.

    You’ll learn:
    Best practices to implement a remote onboarding process using Wrike
    Tips to manage meetings more effectively (hint: Wrike’s meeting notes template!)
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  • Wrike Collaborate Keynote - Work as One Recorded: Oct 27 2020 31 mins
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    Andrew Filev, CEO of Wrike shares his visions of the future and Wrike's role in. With the new normal of remote work, project management systems have never been more valuable. Learn what you can do to strengthen your team for success.
  • Reimagined: How to plan and execute virtual summits that engage your audience Recorded: Oct 22 2020 63 mins
    Wrike, ON24 and Content Marketing Institute
    Virtual events are a part of our new normal. But it’s not as easy as sending out an event link and hoping your agenda will keep the attention of a digitally-fatigued audience. It’s time to re-imagine your event plan and find new ways to keep attendance up and participants engaged. In this session, global events and marketing leaders will share their experience planning and executing virtual events that meet our fundamental need for connection.

    In this webinar you’ll learn:

    Actionable tips for transitioning in-person events to online successes
    How to use collaborative work management software as your single source of truth for event planning and execution
    New ways to engage and delight virtual audiences
    Insight into the new reality for events as a result of the pandemic

    Our Guests:
    Mark Bornstein, Chief Webinerd and VP of Content Marketing, ON24
    Trish King, Senior Director of Corporate Marketing & Global Events at Wrike
    Stephanie Stahl, General Manager, Content Marketing Institute
  • Develop both visual & verbal brands to win with Bill Kenney, CCO of Focus Lab Recorded: Oct 20 2020 39 mins
    Bill Kenney, CCO, Focus Lab and Saranya Babu, SVP of Marketing, Wrike
    Reimagine with Wrike - a series dedicated to branding

    In this episode, we'll hear from Focus Lab CCO and Co-Founder, Bill Kenney. If a company rebrand is on the horizon, you won't want to miss his process for approaching branding projects!

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
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  • What Does Your Crystal Ball Show in 2021? Marketing Planning through Uncertainty Recorded: Oct 15 2020 58 mins
    Meagen Eisenberg, CMO - Trip Actions, Saranya Babu - SVP of Marketing, Wrike
    Is it 2021 yet?! The worldwide events of 2020 have upended multiple industries and caused businesses to rethink (and rethink) their position and marketing efforts. Will 2021 bring more of the same? How can you plan with any certainty when everything seems uncertain? Is it possible to be strategic instead of reactionary? Join Meagen Eisenberg, CMO at TripActions, and Saranya Babu, SVP of Marketing at Wrike, as they discuss marketing planning for 2021.

    You’ll learn:
    -Best practices for budgeting through uncertainty
    -How to deliver results when your typical methods, like live events, are online-only
    -Tips to motivate your team
  • Project Management Reimagined Recorded: Oct 13 2020 60 mins
    Dearica Mathis, Wrike; Sherrie Besecker, Syneos Health; and Jeff Hartlieb, Nickelodeon
    Project Management Reimagined:
    How Leaders Facilitate Change & Empower Remote Teams
    In today’s remote work reality, flexibility and agility determine whether companies stay ahead or fall behind on productivity, making work management software more valuable than ever. As overseers of teams, tasks, and timelines, project managers need to be the frontrunners in adapting to the new normal. In this webinar, expert panelists, Dearica Mathis, Engagement Manager at Wrike; Sherrie Besecker, Digital Program Manager at GSW of Syneos Health; and Jeff Hartlieb, Director of Production & Project Management, Attractions & Exhibits at Nickelodeon, share how they’ve successfully reimagined productivity amidst uncertainty. You’ll learn:

    Thought leadership tips for better communication and collaboration
    How to facilitate change management while working remotely
    The best systems and tools for maximum efficiency
    How to integrate productive work habits into everyday projects
  • Empower Teams to Collaborate and Crush Their Goals Recorded: Oct 8 2020 51 mins
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    -How to deliver results when your typical methods, like live events, are online-only
    -Tips to motivate your team
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    Mike Ammerlaan - Microsoft, Ron Grover - House of Design Robotics, Joe Merrill - Wrike
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    Best practices for launching and managing collaborative projects
    Ideas to adapt your processes for greater efficiency and productivity
    How to leverage the power of Microsoft Teams + Wrike to ensure teams deliver results, not busy work

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    Ron Grover - Business Technology Manager, House of Design Robotics
    Joe Merrill - Head of Partnerships, Wrike
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    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
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  • How to implement a complete company rebrand with Barbra Gago, former CMO of Miro Recorded: Sep 23 2020 28 mins
    Barbra Gago - Former CMO of Miro, Saranya Babu - SVP of Marketing at Wrike
    Reimagine with Wrike - a series dedicated to branding

    In this episode, we'll hear from Barbra Gago, former CMO of Miro. to our Reimagine with Wrike series! We're excited to hear about her experience rebranding previous organizations, as well as branding one company she hasn't launched yet.

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • Strong vision+deliver on value prop=success with D Papadogonas, VPM of SolarEdge Recorded: Sep 22 2020 31 mins
    Dimitrios Papadogonas, VP of Marketing - SolarEdge Technology
    Reimagine with Wrike - a series dedicated to branding

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    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
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    Reimagine with Wrike - a series dedicated to branding

    In this episode, we'll hear from Focus Lab CCO and Co-Founder, Bill Kenney. If a company rebrand is on the horizon, you won't want to miss his process for approaching branding projects!

    What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
  • Secure Collaboration in the Cloud: A Wrike + Amazon Web Services Webinar Recorded: Sep 15 2020 27 mins
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    - What is agile? What is it not?
    - What agile looks like for different teams
    - Why agile is important for every business
    - How you can get started with agile
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    In this episode, Pam Webber, COO and CMO at 99Designs joins our SVP of Marketing Saranya Babu to discuss ways to uplevel your brand.

    Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

    What you'll learn:
    -The importance of brand to organizations
    -Similarities and differences between B2B and B2C marketing
    -Different philosophies driving branding
    -Trends in design and branding
    -And more!
Work as One
Wrike is a collaborative work management platform that enables teams to be insanely productive by transforming the way they plan, manage, and complete work. More than 20,000 companies worldwide rely on Wrike to manage complex projects and ensure deadlines are met. By bringing everyone into a single digital workspace, no matter where individual contributors are located, teams can achieve aggressive growth goals, while improving efficiency and maintaining quality.

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  • Title: How to implement a complete company rebrand with Barbra Gago, former CMO of Miro
  • Live at: Sep 23 2020 5:00 pm
  • Presented by: Barbra Gago - Former CMO of Miro, Saranya Babu - SVP of Marketing at Wrike
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