Name: What Does Your Crystal Ball Show in 2021? Marketing Planning through Uncertainty
Start: 2020-10-06T17:00:00Z
End: 2020-10-06T17:00:58.000Z
Location: BrightTALK

Wrike is a collaborative work management platform that enables teams to be insanely productive by transforming the way they plan, manage, and complete work. More than 20,000 companies worldwide rely on Wrike to manage complex projects and ensure deadlines are met. By bringing everyone into a single digital workspace, no matter where individual contributors are located, teams can achieve aggressive growth goals, while improving efficiency and maintaining quality.

Businesses today are faced with dynamic and fluid markets where they need to be nimble, react quickly, and deliver faster than ever to retain their position. Agile started as a software development methodology but has made inroads over the last decade to impact all elements of business. Agile methodologies enable teams to move fast by using an iterative process that relies on experimentation to evolve collaboratively and reach optimal solutions. Join Wrike and Cprime to learn:

- What is agile? What is it not?
- What agile looks like for different teams
- Why agile is important for every business
- How you can get started with agile

Agile 101- Demystifying Agile for Marketing and Non-Tech Teams

Project Management Reimagined:
How Leaders Facilitate Change & Empower Remote Teams
In today’s remote work reality, flexibility and agility determine whether companies stay ahead or fall behind on productivity, making work management software more valuable than ever. As overseers of teams, tasks, and timelines, project managers need to be the frontrunners in adapting to the new normal. In this webinar, expert panelists, Dearica Mathis, Engagement Manager at Wrike; Sherrie Besecker, Digital Program Manager at GSW of Syneos Health; and Jeff Hartlieb, Director of Production & Project Management, Attractions & Exhibits at Nickelodeon, share how they’ve successfully reimagined productivity amidst uncertainty. You’ll learn:

Thought leadership tips for better communication and collaboration
How to facilitate change management while working remotely
The best systems and tools for maximum efficiency
How to integrate productive work habits into everyday projects

Project Management Reimagined

How is your organization handling people ops now? There’s still a need to recruit, interview, hire, onboard, and train new employees - and encourage workplace culture with virtual interactions and fun team-building activities. But like a lot of other things, people ops activities are now virtual and very different. 

Join Michaela Clinton, Business Analyst at STRIVE Prep; Alexandria Levin, Workplace Ops Manager at Wrike; and Daryl Keith Cristobal, HR Operations Specialist at Wrike, as they discuss people ops in 2020 and beyond. 

You’ll learn:
Best practices to implement a remote onboarding process using Wrike
Tips to manage meetings more effectively (hint: Wrike’s meeting notes template!)
How to effectively manage your workload and coordinate with other teams

People Ops in the New Normal

Andrew Filev, CEO of Wrike shares his visions of the future and Wrike's role in.  With the new normal of remote work, project management systems have never been more valuable.  Learn what you can do to strengthen your team for success.

Wrike Collaborate Keynote - Work as One

Virtual events are a part of our new normal. But it’s not as easy as sending out an event link and hoping your agenda will keep the attention of a digitally-fatigued audience. It’s time to re-imagine your event plan and find new ways to keep attendance up and participants engaged. In this session, global events and marketing leaders will share their experience planning and executing virtual events that meet our fundamental need for connection.

In this webinar you’ll learn:

Actionable tips for transitioning in-person events to online successes
How to use collaborative work management software as your single source of truth for event planning and execution
New ways to engage and delight virtual audiences
Insight into the new reality for events as a result of the pandemic

Our Guests:
Mark Bornstein, Chief Webinerd and VP of Content Marketing, ON24 
Trish King, Senior Director of Corporate Marketing & Global Events at Wrike 
Stephanie Stahl, General Manager, Content Marketing Institute

Reimagined: How to plan and execute virtual summits that engage your audience

Reimagine with Wrike - a series dedicated to branding

In this episode, we'll hear from Focus Lab CCO and Co-Founder, Bill Kenney. If a company rebrand is on the horizon, you won't want to miss his process for approaching branding projects!

What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand.

Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level!

What you'll learn:
-The importance of brand to organizations
-Similarities and differences between B2B and B2C marketing
-Different philosophies driving branding
-Trends in design and branding
-And more!

Develop both visual & verbal brands to win with Bill Kenney, CCO of Focus Lab

Is it 2021 yet?! The worldwide events of 2020 have upended multiple industries and caused businesses to rethink (and rethink) their position and marketing efforts. Will 2021 bring more of the same? How can you plan with any certainty when everything seems uncertain? Is it possible to be strategic instead of reactionary? Join Meagen Eisenberg, CMO at TripActions, and Saranya Babu, SVP of Marketing at Wrike, as they discuss marketing planning for 2021. 

You’ll learn:
-Best practices for budgeting through uncertainty
-How to deliver results when your typical methods, like live events, are online-only 
-Tips to motivate your team

What Does Your Crystal Ball Show in 2021? Marketing Planning through Uncertainty

How has the way you work changed? Whether your team is fully remote, in the office, or a combination of both, it’s more important than ever to communicate clearly and collaborate effectively. The combination of Microsoft 365 and Wrike delivers powerful results for any team, of any size, in any industry. 

Join House of Design Robotics, Microsoft, and Wrike as we talk about how House of Design uses both Wrike and Microsoft to manage work and deliver on-time projects, no matter where the team is located.

You’ll learn:

Best practices for launching and managing collaborative projects
Ideas to adapt your processes for greater efficiency and productivity
How to leverage the power of Microsoft Teams + Wrike to ensure teams deliver results, not busy work 

Speakers:
Mike Ammerlaan - Director, Microsoft 365 Ecosystem Marketing
Ron Grover - Business Technology Manager, House of Design Robotics
Joe Merrill - Head of Partnerships, Wrike

Empower Teams to Collaborate and Crush Their Goals

Marketing

Planning

Collaboration

Collaboration Tools

Project Management

Content Marketing

Covid-19

B2B Marketing

Demand Generation

The social media marketing community on BrightTALK is composed of thousands of engaged social media professionals. Learn about social selling, B2B social media and social media marketing for businesses with live and on-demand webinars presented by industry leaders. Fine tune your social media marketing strategy by participating in live webinars and round table discussions.

Social Media Marketing

Demand generation is the process through which a business integrates marketing and sales to move potential buyers down the sales funnel from interest to payment. The BrightTALK demand generation community is made up of thousands of professionals sharing and learning best practices for engagement marketing, demand generation and lead scoring and nurturing through interactive webinars and videos. Register and join the conversation to attend live webinars and have your questions answered by demand generation professionals and thought leaders.

The email marketing community on BrightTALK is made up of thousands of engaged email marketing professionals. Find relevant webinars and videos on email best practices to help you increase email conversions and drive email marketing ROI. Join expert speakers and email marketing peers sharing insights into building email lists, list segmentation, click-through rates and triggered campaigns.

Email Marketing

The marketing operations and automation community on BrightTALK is composed of thousands of marketing automation professionals. Learn and share best practices for marketing campaign analysis, outbound marketing and lead creation with hundreds of on-demand webinars and videos. Increase your engagement and fine tune your funnel management strategy by asking questions during live, interactive webinars with marketing automation peers and industry leaders.

Marketing Operations and Automation

“People generally remember 10% of what they read, 20% of what they hear, 30% of what they see and 50% of what they see and hear.” This final segment, the merging of audio and visual, is what makes webinars and videos a crucial part of any marketing program. The BrightTALK webinar and video marketing community gives you access to webinars and videos on marketing, best practices for video marketing online and tips for creating a successful marketing webinar. Join thousands of marketing professionals exchanging information through on-demand and live webinars and videos.

Webinar and Video Marketing

The digital content marketing community on BrightTALK is made up of thousands of marketers using rich media and thought leadership content to drive engagement. Join to learn best practices for digital content creation and distribution and explore how content engagement can help you connect with your existing and prospective customers and drive revenue.

Get powerful marketing insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which marketing strategies and techniques are driving customer and revenue growth.

The marketing community on BrightTALK is made up of thousands of engaged marketing professionals. Find relevant webinars and videos on marketing strategy, branding and more presented by recognized thought leaders. Join the conversation by participating in live webinars and round table discussions.

The application development community features top thought leadership focusing on optimal practices in software development, SDLC methodology, mobile app development and application development platforms and tools. Join top software engineers and coders as they cover emerging trends in everything from enterprise app development to developing for mobile platforms such as Android and iOS.

Application Development

Unified communications improve collaboration and increase productivity among employees through technologies such as VoIP, instant messaging and social media. Join this community to learn how to benefit from the full value of unified communications and collaboration technologies.

Collaboration and UC

The unexpected nature of natural disasters and other disruptive events means that preparation is key to managing disaster recovery and business continuity planning. Join the business continuity and disaster recovery community for live and recorded presentations discussing best practices for business continuity planning, disaster recovery programs and business continuity management. Learn from BCDR experts to develop your critical infrastructure and gain insight into tactical solutions to your BCDR issues.

Business Continuity / Disaster Recovery

The IT project management community on BrightTALK includes thousands of IT project and portfolio management professionals. Find relevant webinars and videos on agile methodologies, scrum strategy, project management processes and more. Attend live webinars or view on demand content presented by recognized thought leaders in the IT project management industry.

IT Project Management

As an IT professional, many of the problems you face are multifaceted, complex and don’t lend themselves to simple solutions. The information technology community features useful and free information technology resources. Join to browse thousands of videos and webinars on ITIL best practices, IT security strategy and more presented by leading CTOs, CIOs and other technology experts.

Information Technology

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

What Does Your Crystal Ball Show in 2021? Marketing Planning through Uncertainty

Presented by

About this talk

Wrike