Is it 2021 yet?! The worldwide events of 2020 have upended multiple industries and caused businesses to rethink (and rethink) their position and marketing efforts. Will 2021 bring more of the same? How can you plan with any certainty when everything seems uncertain? Is it possible to be strategic instead of reactionary? Join Meagen Eisenberg, CMO at TripActions, and Saranya Babu, SVP of Marketing at Wrike, as they discuss marketing planning for 2021.
You’ll learn:
-Best practices for budgeting through uncertainty
-How to deliver results when your typical methods, like live events, are online-only
-Tips to motivate your team