What Does Your Crystal Ball Show in 2021? Marketing Planning through Uncertainty

Presented by

Meagen Eisenberg, CMO - Trip Actions, Saranya Babu - SVP of Marketing, Wrike

About this talk

Is it 2021 yet?! The worldwide events of 2020 have upended multiple industries and caused businesses to rethink (and rethink) their position and marketing efforts. Will 2021 bring more of the same? How can you plan with any certainty when everything seems uncertain? Is it possible to be strategic instead of reactionary? Join Meagen Eisenberg, CMO at TripActions, and Saranya Babu, SVP of Marketing at Wrike, as they discuss marketing planning for 2021. You’ll learn: -Best practices for budgeting through uncertainty -How to deliver results when your typical methods, like live events, are online-only -Tips to motivate your team

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Wrike is a collaborative work management platform that enables teams to be insanely productive by transforming the way they plan, manage, and complete work. More than 20,000 companies worldwide rely on Wrike to manage complex projects and ensure deadlines are met. By bringing everyone into a single digital workspace, no matter where individual contributors are located, teams can achieve aggressive growth goals, while improving efficiency and maintaining quality.