Develop both visual & verbal brands to win with Bill Kenney, CCO of Focus Lab

Presented by

Bill Kenney, CCO, Focus Lab and Saranya Babu, SVP of Marketing, Wrike

About this talk

Reimagine with Wrike - a series dedicated to branding In this episode, we'll hear from Focus Lab CCO and Co-Founder, Bill Kenney. If a company rebrand is on the horizon, you won't want to miss his process for approaching branding projects! What makes a good brand? Watch the Reimagine with Wrike video series to hear branding experts from Miro, Dribbble and more share insights to uplevel your brand. Wrike's SVP of Marketing, Saranya Babu, speaks with experts who share their most memorable and impactful experiences in branding and design, so you can take your brand to the next level! What you'll learn: -The importance of brand to organizations -Similarities and differences between B2B and B2C marketing -Different philosophies driving branding -Trends in design and branding -And more!

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Wrike is a collaborative work management platform that enables teams to be insanely productive by transforming the way they plan, manage, and complete work. More than 20,000 companies worldwide rely on Wrike to manage complex projects and ensure deadlines are met. By bringing everyone into a single digital workspace, no matter where individual contributors are located, teams can achieve aggressive growth goals, while improving efficiency and maintaining quality.