Chapter 6 is the last chapter of our influencer marketing series with MVMT Watches. It's all about performance analysis and reporting.
After campaigns are activated and influencers are working with your team, it is pivotal to understand what you need to measure, and how to measure to ensure you are identifying your ROI.
Chapter 1 covers how to identify your objectives, set your KPIs, determine budget and build CRM framework to get started with influencer marketing.