Getting 10x ROI with influencer marketing without increasing your headcount
Katya Allison | Lydia Lee
About this talk
nutpods dairy-free creamer is one of the fastest-growing plant-based brands in the U.S. and is a standout in the natural foods industry. They have used influencer marketing as part of their marketing strategy to share their brand story and have seen 10x ROI in their program. With the right tools in place, Lydia shares how she has evolved the program from product seeding to paid activations while managing 250+ brand ambassadors.
In our live conversation we aim to explore:
How to scale your program without increasing your headcount.
The LTV of a customer who discovers your brand through an influencer.
Transitioning a product seeding to paid activations.