Hi [[ session.user.profile.firstName ]]

Influencer marketing allowed Every Man Jack to shift from retail to eCommerce

Every Man Jack makes simple, affordable, high-quality grooming products for guys. A family-owned and operated consumer products business with over 80 products across all grooming categories, they have invested in a brand ambassador program to share their brand story. Using the authentic content generated by their 300+ ambassadors, they have expanded from retail to eCommerce and continue to increase ROI of that content with every campaign.

In our live conversation we aim to explore:
How they transitioned from retail to e-tail.
The impact influencer marketing has had on their business.
Why influencer content plays a vital role in their marketing strategy.
Recorded Dec 9 2020 43 mins
Your place is confirmed,
we'll send you email reminders
Presented by
Katya Allison | Brad Handel
Presentation preview: Influencer marketing allowed Every Man Jack to shift from retail to eCommerce

Network with like-minded attendees

  • [[ session.user.profile.displayName ]]
    Add a photo
    • [[ session.user.profile.displayName ]]
    • [[ session.user.profile.jobTitle ]]
    • [[ session.user.profile.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(session.user.profile) ]]
  • [[ card.displayName ]]
    • [[ card.displayName ]]
    • [[ card.jobTitle ]]
    • [[ card.companyName ]]
    • [[ userProfileTemplateHelper.getLocation(card) ]]
  • Channel
  • Channel profile
  • How Schell Games Scaled Their Gaming Influencer Program on Twitch Mar 10 2021 6:00 pm UTC 60 mins
    Dwayne Waite Jr. | Katya Allison
    Schell Games is one of the largest independent game design and development studios in the United States. During our chat with Dwayne, he will share his insights on what it takes to run a gaming influencer program along with the value of finding influencers that both have the right audience and are high-quality content creators.
    And as a result of getting the right tool in place, his one-man team has been able to scale and develop a strategic influencer program that is successful.

    In our live conversation we aim to explore:
    > Using behavior indicators to find the right influencers for their brand.
    > What an influencer program primarily on Twitch and YouTube looks like.
    > Identifying quality influencers over quantity to create a successful program.
    > How to run a successful influencer program without an eCommerce storefront.
  • Leveraging Influencer Promo Codes To See 7-figure Revenue Recorded: Feb 10 2021 48 mins
    Katya Allison | Mallory Whitmore
    SlumberPod is a mother-daughter duo that created a portable canopy that provides a separate, safe, and dark sleep space for room sharing with a baby or toddler. The duo recognized early on the power of word-of-mouth and have leveraged influencers as a strategy from the start of their business. Now with the right tool in place they’ve been able to scale their program to over 300 influencers and maximize the use of reporting to achieve over 10k conversions with promo codes.

    In our live conversation we aim to explore:
    How to best use influencer promo codes to get more conversions.
    Managing inbound influencer requests to scale your program.
    What not to focus on when looking for influencers to achieve a positive ROI.
    And how not running a BFCM sale had them still seeing profits this past holiday season.
  • Influencer marketing allowed Every Man Jack to shift from retail to eCommerce Recorded: Dec 9 2020 43 mins
    Katya Allison | Brad Handel
    Every Man Jack makes simple, affordable, high-quality grooming products for guys. A family-owned and operated consumer products business with over 80 products across all grooming categories, they have invested in a brand ambassador program to share their brand story. Using the authentic content generated by their 300+ ambassadors, they have expanded from retail to eCommerce and continue to increase ROI of that content with every campaign.

    In our live conversation we aim to explore:
    How they transitioned from retail to e-tail.
    The impact influencer marketing has had on their business.
    Why influencer content plays a vital role in their marketing strategy.
  • Getting 10x ROI with influencer marketing without increasing your headcount Recorded: Nov 4 2020 48 mins
    Katya Allison | Lydia Lee
    nutpods dairy-free creamer is one of the fastest-growing plant-based brands in the U.S. and is a standout in the natural foods industry. They have used influencer marketing as part of their marketing strategy to share their brand story and have seen 10x ROI in their program. With the right tools in place, Lydia shares how she has evolved the program from product seeding to paid activations while managing 250+ brand ambassadors.

    In our live conversation we aim to explore:
    How to scale your program without increasing your headcount.
    The LTV of a customer who discovers your brand through an influencer.
    Transitioning a product seeding to paid activations.
  • How Trifecta built a 9-figure brand with influencer marketing Recorded: Oct 28 2020 49 mins
    Katya Allison | Greg Connolly
    Trifecta, a science-backed meal delivery system designed to help you lose weight, add muscle, and feel incredible in your own skin, implemented influencer marketing to grow and build a 9-figure brand. With the core belief that there are three fundamental areas of health—mind, body, and social, they have leveraged influencers to share their brand story and increase their ROI across all marketing channels.
    In our live conversation we aim to explore:
    >> How to directly track ROI of your influencer program through attribution software.
    >> The importance of building brand equity to get ROI.
    >> How influencer marketing affects your entire marketing strategy.
  • How to Grow Your Business with Influencer Marketing - Special Guest Tubby Todd Recorded: Sep 16 2020 50 mins
    Andrea Faulkner Williams | Katya Allison
    Tubby Todd creates great products with clean ingredients to connect families through all-natural body care basics for little ones (& mamas too)! We will chat with Andrea Faulkner Williams, Co-Founder & Head Mama, who grew her business on the foundation of influencers. At Tubby Todd they have created a community of ambassadors of 1,000+ to spread the “Tubby love” and have discovered how to get the best of both worlds with affiliate and influencer marketing to yield high revenue results.
  • Proving the ROI of Influencer Marketing Success Recorded: Aug 26 2020 50 mins
    Katya Allison | Taylor Patterson | Lauren Maxwell
    How to Report on the Success of an Influencer Marketing Campaign.
    GRIN teams up with superfood super brand Organifi to discuss influencer marketing KPIs, clean reporting, and the tools you need to evaluate the success of your influencer campaigns and overall influencer marketing program.
  • 0 to 100 Getting Started with Influencer Marketing: Influencer Marketing Budget Recorded: Aug 18 2020 55 mins
    Katya Allison (GRIN) | Ethan Frame (MVMT Watches)
    Chapter 3 of our 6-part influencer marketing with MVMT Watches discusses the difficult task of setting an influencer marketing budget. You'll learn how to understanding the true ROI of your influencer program, and how influencer compensation plans work.

    We'll also cover best practices, and the key metrics you'll need to consider in order to scale.
  • 0 to 100 Getting Started With Influencer Marketing: Find & Recruit Influencers Recorded: Aug 15 2020 58 mins
    Katya Allison (GRIN) | Ethan Frame (MVMT Watches)
    Chapter 2 of our 6-part influencer marketing series with MVMT Watches breaks down the steps for identifying and selecting relevant influencers. We discuss how to identify the right influencers without relying solely on follower count; influencers that will provide authentic content, which social platforms are successful for different marketing objectives and more.
  • 0 to 100 Get Starting with Influencer Marketing: Where to Begin Recorded: Aug 14 2020 54 mins
    Katya Allison (GRIN) | Ethan Frame (MVMT Watches)
    Run your Influencer Marketing program with confidence! This 6-part webinar series is the most comprehensive guide, covering the entire influencer marketing process. You'll learn step-by-step how any brand can take their influencer marketing program from 0 influencers to 100, and scale their business. Join GRIN and MVMT Watches as they discuss how to build and grow an influencer program from the ground up.

    Chapter 1 covers how to identify your objectives, set your KPIs, determine budget and build CRM framework to get started with influencer marketing.
  • 0 to 100 Getting Started with Influencer Marketing: Influencer Marketing Budget Recorded: Aug 5 2020 56 mins
    Katya Allison (GRIN) | Ethan Frame (MVMT Watches)
    Chapter 3 of our 6-part influencer marketing with MVMT Watches discusses the difficult task of setting an influencer marketing budget. You'll learn how to understanding the true ROI of your influencer program, and how influencer compensation plans work.

    We'll also cover best practices, and the key metrics you'll need to consider in order to scale.
  • 0 to 100 Getting Started With Influencer Marketing: Influencer Outreach Recorded: Aug 5 2020 56 mins
    Katya Allison (GRIN) | Ethan Frame (MVMT Watches)
    Chapter 4 of our influencer marketing series with MVMT Watches is all about Creator Outreach. You'll learn why influencer relationships are more than business transactions, and the best way to building strong, authentic relationships. We'll cover tried-and-true methods for:

    * Reaching out to influencers
    * How to recruit and build long-term influencer relationships
    * Strategies for content and brand alignment and
    * How brands can position themselves for success from the initial influencer outreach.
  • 0 to 100 Getting Started With Influencer Marketing: ROI and Performance Analysis Recorded: Aug 5 2020 58 mins
    Katya Allison (GRIN) | Ethan Frame (MVMT Watches)
    Chapter 6 is the last chapter of our influencer marketing series with MVMT Watches. It's all about performance analysis and reporting.

    After campaigns are activated and influencers are working with your team, it is pivotal to understand what you need to measure, and how to measure to ensure you are identifying your ROI.
    Chapter 1 covers how to identify your objectives, set your KPIs, determine budget and build CRM framework to get started with influencer marketing.
  • Frenchie Bulldog Uses Product Seeding to Deliver ROI in 3 Months Recorded: Aug 5 2020 45 mins
    Katya Allison | Victoria Shanley
    The first of its kind and the original designer of the Reversible Dog Harness, Frenchie Bulldog sits down [remotely] with GRIN and discusses their influencer marketing strategy, how they've been able to build a program off of product seeding alone, and how they've scaled their influencer marketing efforts passed spreadsheets.
  • 0 to 100 Getting Started With Influencer Marketing: Find & Recruit Influencers Recorded: Aug 5 2020 59 mins
    Katya Allison (GRIN) | Ethan Frame (MVMT Watches)
    Chapter 2 of our 6-part influencer marketing series with MVMT Watches breaks down the steps for identifying and selecting relevant influencers. We discuss how to identify the right influencers without relying solely on follower count; influencers that will provide authentic content, which social platforms are successful for different marketing objectives and more.
  • 0 to 100 Get Starting with Influencer Marketing: Where to Begin Recorded: Aug 5 2020 55 mins
    Katya Allison (GRIN) | Ethan Frame (MVMT Watches)
    Run your Influencer Marketing program with confidence! This 6-part webinar series is the most comprehensive guide, covering the entire influencer marketing process. You'll learn step-by-step how any brand can take their influencer marketing program from 0 influencers to 100, and scale their business. Join GRIN and MVMT Watches as they discuss how to build and grow an influencer program from the ground up.

    Chapter 1 covers how to identify your objectives, set your KPIs, determine budget and build CRM framework to get started with influencer marketing.
  • 0 to 100 Getting Started With Influencer Marketing: Campaign Management Recorded: Aug 4 2020 55 mins
    Katya Allison (GRIN) and Ethan Frame (MVMT Watches)
    Chapter 5 of our influencer marketing series with MVMT Watches is all about managing your campaign for success. Now that you've aligned your brand with the right influencers, campaign creation and management are the next steps to learn.

    This section discusses the steps for setting up your campaign: setting objectives, selecting platforms, creating campaign briefs, implementing appropriate tracking and KPIs, and more.
  • Organifi created a community of brand ambassadors with influencer marketing Recorded: Jul 29 2020 46 mins
    Katya Allison, Taylor Patterson, Lauren Maxwell
    Taylor Patterson and Lauren Maxwell at Organifi, a leading all-in-one superfood system brand, chat with GRIN about the success of their influencer program and how they've handled the shift in marketing strategy during the crisis.
  • How one eCommerce brand tripled their revenue with influencer marketing Recorded: Jul 22 2020 47 mins
    Katya Allison, Trevor Farrow, Audrey Van Vark
    Lume Cube discusses how they've found huge success in their influencer program, managing their influencer relationships, and how they've handled the shift in consumer behavior and marketing strategy in the eCommerce space.
  • Organifi created a community of brand ambassadors with influencer marketing Recorded: Jul 21 2020 47 mins
    Katya Allison, Taylor Patterson, Lauren Maxwell
    Taylor Patterson and Lauren Maxwell at Organifi, a leading all-in-one superfood system brand, chat with GRIN about the success of their influencer program and how they've handled the shift in marketing strategy during the crisis.
Authentic influencer marketing
Influencer marketing strategies, tips & tricks, and best practices that convert and drive sales

Embed in website or blog

Successfully added emails: 0
Remove all
  • Title: Influencer marketing allowed Every Man Jack to shift from retail to eCommerce
  • Live at: Dec 9 2020 6:00 pm
  • Presented by: Katya Allison | Brad Handel
  • From:
Your email has been sent.
or close