Influencer marketing allowed Every Man Jack to shift from retail to eCommerce
Katya Allison | Brad Handel
About this talk
Every Man Jack makes simple, affordable, high-quality grooming products for guys. A family-owned and operated consumer products business with over 80 products across all grooming categories, they have invested in a brand ambassador program to share their brand story. Using the authentic content generated by their 300+ ambassadors, they have expanded from retail to eCommerce and continue to increase ROI of that content with every campaign.
In our live conversation we aim to explore:
How they transitioned from retail to e-tail.
The impact influencer marketing has had on their business.
Why influencer content plays a vital role in their marketing strategy.