Scaling an influencer program to achieve 7x ROI

Presented by

Marisa Pardo, Hannah Jovaag, and Katya Allison

About this talk

How fashion brand Able scaled their influencer program to see 7-figure returns on their influencer marketing program Able, an ethical lifestyle brand that aims to transform the fashion industry, evolved its program from spreadsheets to platform while still maintaining their long-term relationship approach. As part of the brand partnerships team at Able, Marisa Pardo and Hannah Jovaag will share how they approached scaling their influencer marketing program to a healthy 7x ROI. In our live conversation, we aim to explore: >> The role of the right process for running a successful influencer campaign >> How they maintain the long-term relationship approach while scaling >> Organizing, tracking, and reporting on influencer success >> Successful campaign management workflows.

Related topics:

More from this channel

Upcoming talks (1)
On-demand talks (28)
Subscribers (7016)
Influencer marketing strategies, tips & tricks, and best practices that convert and drive sales