Name: Building & scaling an influencer marketing machine
Start: 2021-07-21T17:00:00Z
End: 2021-07-21T17:50:04.000Z
Location: BrightTALK
Rating: 4.9

Influencer marketing strategies, tips & tricks, and best practices that convert and drive sales

Join us for a Masterclass and learn how GRIN Community member Danny Marken from True Citrus employed a multi-channel recruitment strategy to scale its roster from 0-300 creators in just a quarter. From defining your Ideal Creator Requirements, tips on communicating with creators, to using key efficiency hacks, Danny will share his wealth of knowledge to help you scale your program.

Featuring: Danny Marken from True Citrus

Leveraging a Multi-Channel Recruitment Strategy to Build Your Influencer Roster

Marketing executives are driven to stay relevant and discoverable to their audience with shifts in the media landscape. This change for marketers means a pivot in their strategies to focus on investing more in social media and leveraging influencers to share brand stories. With this change, understanding the ROI of investing in creators as a strategy can be challenging. In this webinar, we aim to share the results of the Total Economic Impact (TEI) study that examined the potential return on investment (ROI) brands may realize by engaging with GRIN as their platform of choice when working with creators and executing influencer marketing as a strategy.

During this webinar, we will explore the following:
> The results of the survey.
> Why working with influencer marketing works.
> How GRIN can help brands leverage creators as a strategy

Featuring
Casey Sirotnak, Sr. Consultant for the Total Economic Impact™ practice at Forrester
Ali Fazal, VP of Marketing at GRIN
Olivia McNaughten, Director of Product Marketing at GRIN

The ROI of Influencer Marketing

Working with creators has become democratized, with most brands implementing a strategy that involves bloggers, vloggers, podcasters, and social influencers. With the growth of the creator economy, there are no signs of this continued trend stopping. But amidst this growth, we've yet to establish a standard operating agreement for marketers working with creators and vice versa.
In this webinar, we aim to explore the voice of the creator to understand their challenges better, identify opportunities, and understand how to leverage their strengths.

Some questions we will tackle:
> What makes them say yes to brand partnerships?
> Where are they spending most of their time during content creation?
> How do they really feel about product gifting?
> Determine how they measure success in brand partnerships.

And more!

2023 Voice of the Creator

Cancel culture, UGC creators, and Gen Z were some of influencer marketing’s hot topics in 2022, but what does this mean for 2023? GRIN’s Influencer Strategists, who have combined 25+ years of experience in developing and executing influencer marketing programs, will share their key learnings from this year and 2023 influencer marketing predictions. We will dive into how brands need to adjust their marketing strategy, where the creator economy could be shifting, and the future of influencer marketing with the transition into web3. 

In our live conversation, we aim to explore the following:
> How niche audiences can drive gifting campaigns  
> The shift of social platforms to include live shopping 
> Why authenticity is essential for partnerships 
> How the rise of UGC creators could impact a brands marketing strategy 
> Key success metrics to consider with creators

2023 Influencer Marketing Predictions

With a people-first mentality, Mari + Gold cultivates lasting relationships with its clients and provides an experience unlike any other. We will dive into how they utilize creator content across the customer journey and how influencers drive value for their clients. Audrey Van Vark, the Senior Influencer Manager, will share industry insights, tips for genuine partnerships, and how communication is everything in influencer marketing. 
In our live conversation, we aim to explore:
> How they build relationships directly with creators 
> The value influencers have provided to their clients
> Why open communication is key to their strategy
> How affiliate links can be used for all brands

Learn the key to a successful influencer marketing program

The importance of DE&I in today’s economy is vital. In this special fireside chat, our guest Taylar Barrington-Booker, Founder, and Head of Talent and Partnerships at Agency Cliquish, will explore the importance and value of DE&I for creators. And focus on the effects of DE&I in the Creator Economy, diving into what it means to creators and brands, how we can make gradual changes that are impactful, and why DE&I is a movement, not a moment. 

In our live conversation, we aim to explore:
> The impact of not addressing DE&I.
>> The challenges from a creator’s perspective.
>>> What a creator and brand can do to improve equality.

Understanding DE&I in the Creator Economy

Natural Dog Company provides health & wellness solutions for dogs and peace of mind for dog parents. They leverage their creator community for content to repurpose across multiple marketing channels, building brand awareness and acquiring new customers. During this fireside chat, we’ll dive into what they’ve learned from their testing results and how that has shaped their growing influencer program. 

In our live conversation, we aim to explore:
> Workflow best practices.
> How to test with purpose.
> Finding creators at any stage of an influencer program. 
> Why product gifting is a successful strategy.

How to scale your influencer program via testing

Curtsy connects and empowers millions of women across the US to resell and shop apparel (and more) by helping them monetize their closets. We will dive into how they run a successful influencer program outside of the eCommerce space and how they leverage influencers for acquisition. They’ve seen a positive return on investment with their product gifting program, quality UGC, and increased brand awareness.  

In our live conversation we aim to explore:
> Why content is key to their strategy
> The qualities to look for in creators
> How they optimize their workflow 
> Negotiation tips to build long term relationships

The power of creators as a strategy to increase app downloads

Whisker is the world leader in connected pet care and refined pet accessories. Since 2000, they’ve helped pet parents outsmart the daily chores by solving problems that matter the most. And part of the marketing strategy that has helped them grow to where they are today has been leveraging influencers.

By taking a full-funnel marketing approach with their influencer marketing program, they’ve seen an increased brand awareness and a YoY positive return on investment on creators. During this fireside chat, we will dive into how they incorporate influencers from the top-of-funnel to the bottom-of-funnel and how they leverage influencers for product launches. Their use of micro to celebrity influencers across social media platforms like Instagram and TikTok 

In our live conversation, we aim to explore:
> Their most recent product launch strategy.
> The perfect creator mix for a successful influencer marketing program.
> How to leverage UGC for a full-funnel approach.
> Working with influencers when you have a high-dollar product.

How to implement the ultimate Influencer Marketing strategy

Tres Colori is a DTC jewelry brand based in New York that creates personalized nameplates and jewelry. They use data from creator content to be strategic with their paid ads and their entire marketing strategy. Focused on looking at what they do across all social platforms together, not as silos to execute a paid strategy that continues to increase their revenue and brand awareness. 
They will share their insights on getting content rights, leveraging UGC, and the importance of working together as a marketing team to execute an omnichannel strategy.

In our live conversation, we aim to explore:
>Finding the right influencer through creator content.
>>How to measure the success of brand awareness.
>>>Why testing creators and content is essential. 
>>>>How to make UGC part of your entire marketing strategy.

UGC 101: Maximizing creator content for your paid ads

Los Angeles Apparel is on a mission to bring back apparel made in the U.S.A. by highly trained employees earning fair wages and supporting domestic farmers. They leverage creators as part of their marketing strategy to help share their brand story and drive awareness. They’ve had continued success with micro and macro-influencers with a product seeding program strategy meant to drive brand awareness while also enjoying sales along the way. 
In our live conversation, we aim to explore:
> How to handle a creator that asks for payment in a product seeding program.
> The ideal workflow to save you time working with creators.
> Finding the right creator for your influencer program.
> Identifying success using creators as a strategy.

Scaling a product gifting program with creators

Dreamland Baby, the maker of  Weighted Sleep Sacks and Blankets featuring their proprietary CoverCalm™ Technology, leveraging creators as part of their marketing strategy. We will dive into how they continue to see month-over-month revenue growth in their program during our chat. Tara Williams, the CEO, will share her insights, provide practical learnings, and reveal how they continue to see influencer marketing success.

In our live conversation, we aim to explore:
>> How they never run out of creators.
>> The key to scaling their program.
>> Why testing is essential to their growth.
>> Measuring the ROI of influencer marketing as a strategy

Get positive ROI working with Creators

Gainful is a brand of personalized supplements to help you stay on track and reach your goals because “healthy” looks different on every body. We will sit with Taylor, the Influencer and Partnerships Manager, and Bridget, the Gainful Brand Director to learn more about how they’ve grown their program from scratch to gain a positive ROI. Sharing insights on how they leverage nano to macro-influencers to get great content and truly establish a community for meaningful partnerships. 

In our live conversation we aim to explore:
The ideal workflow set-up to find influencers that convert.
How they discovered the best onboarding experience for their creators.
The key to growing their program in a short period of time. 
And more!

Going from 0 to 300+ influencer marketing program in < 1 year

The spending on influencer marketing rising by 33% in this year alone, along with the continued growth is forcing brands who never thought to leverage the influencers to share their brand story, to think twice. So how does a brand know what to do? In our upcoming fireside chat, this is our chance to hear from top creators in lifestyle, food, and travel on what makes them say yes to brand partnerships. We will learn from them on the best outreach, discuss budgets, explore content creation, and really dive into the business of being a creator.   We aim to explore:  >The biggest challenges they are facing right now.  > The best approach to reaching out to creators.  > Understanding the value of a relationship approach to their business.  > What goes into setting their rates.  And more!  Featured creators: Jeannette Kaplun - IG @jeannettekaplun Yvette Marquez - IG @muybuenocooking Ale Graf - IG@piloncilloyvainilla Jessica Serna - IG @mycurlyadventures_ Lorraine Ladish - IG @lorrainecladish Shaunda Necole IG @shaundanecole Laura Muller - IG @lasrecetasdelaura

Influencers Talking Brands - What makes them say yes?!

The digital landscape changes on a daily basis which can be a challenge for any marketing strategy. From algorithm changes on social to Google updates for search, making sure that the campaigns you run are effectively bringing in the ROI. This fireside chat is aimed at controlling what you can control, and implementing a plan that works regardless of those changes - influencer marketing!
Whether you're looking for brand awareness, revenue, or content, working with creators can help ensure that regardless of what happens in the digital world you have a strategy that works every time!

Join us and learn from our team of Influencer Marketing Strategists as we aim to explore..
- Why Creators are vital to a successful marketing strategy.
- Implementing an omnichannel strategy with Creators.
- How Creators can share your brand story.
- Hacks for growing your customer email list.
- What a full-funnel strategy with Creators looks like.

Living the Cookieless Life as a Marketer Using Creators - Learn from our experts

Vera Bradley is a leading designer of women’s handbags, luggage, fashion, and unique gifts. They are known for their innovative designs, iconic patterns, and brilliant colors and seek to inspire women across the globe. We will sit with Sabrina Medert, Senior Social Media Specialist for Vera Bradley to learn more about how they leveraged their army of 300+ influencers as their army of creators during the start of the pandemic and quadrupled their KPIs. As their program continues to grow and provide ROI across the brand's entire marketing strategy, we will dive deeper into how to get the right content without paying the high price.

In our live conversation we aim to explore:
> Proving ROI with creator content.
>> The key to running a high-performing influencer program.
>>> How to communicate with creators so you get the exact content you’re looking for.
>>>> Leveraging templates and sequences to automate communication while still keeping it personal.
>>>>> Why relationships with your creators are so vital to your success.

How to Activate Influencers as Content Creators for your Brand

We will sit with Influencer Marketing Award bronze winners for Most Effective Campaign for ROI MuteSix to unpack what it takes to create a campaign and program that delivers a return every time, regardless of industry.

During our chat we aim to explore:
> What makes an influencer campaign successful
>> How to create a single process that works for any brand
>>> How to find the right influencer for your brand using that process
>>>> Setting up the ideal workflow for your influencer marketing program

How to growth hack influencer marketing for maximum ROI

Nutrabolt, is the leading independent sports nutrition company in the world. With a mission to innovate, inspire, and make products that maximize human potential they leverage the power of influencer marketing to spread their message and share their brand story. During our chat, we will dive into the value of setting up the right workflow and exploring how every prospective influencer has potential. 

In our live conversation we aim to explore:
>> 7-step process to their influencer outreach funnel.
>> A tiered approach to creating a high-performing program.
>> Maximizing all your influencer-generated content.
>> How they set-up the foundation for a turnkey program.

Building & scaling an influencer marketing machine

Influencer Marketing

Marketing

Content Marketing

Social Media Marketing

Marketing Attribution

Influencers

Marketers

Ecommerce

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