How to Activate Influencers as Content Creators for your Brand

Presented by

Sabrina Medert & Katya Allison

About this talk

Vera Bradley is a leading designer of women’s handbags, luggage, fashion, and unique gifts. They are known for their innovative designs, iconic patterns, and brilliant colors and seek to inspire women across the globe. We will sit with Sabrina Medert, Senior Social Media Specialist for Vera Bradley to learn more about how they leveraged their army of 300+ influencers as their army of creators during the start of the pandemic and quadrupled their KPIs. As their program continues to grow and provide ROI across the brand's entire marketing strategy, we will dive deeper into how to get the right content without paying the high price. In our live conversation we aim to explore: > Proving ROI with creator content. >> The key to running a high-performing influencer program. >>> How to communicate with creators so you get the exact content you’re looking for. >>>> Leveraging templates and sequences to automate communication while still keeping it personal. >>>>> Why relationships with your creators are so vital to your success.

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