Scaling a product gifting program with creators

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Presented by

Elton Graham, Aneesha DuBois, & Katya Allison

About this talk

Los Angeles Apparel is on a mission to bring back apparel made in the U.S.A. by highly trained employees earning fair wages and supporting domestic farmers. They leverage creators as part of their marketing strategy to help share their brand story and drive awareness. They’ve had continued success with micro and macro-influencers with a product seeding program strategy meant to drive brand awareness while also enjoying sales along the way. In our live conversation, we aim to explore: > How to handle a creator that asks for payment in a product seeding program. > The ideal workflow to save you time working with creators. > Finding the right creator for your influencer program. > Identifying success using creators as a strategy.
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