UGC 101: Maximizing creator content for your paid ads

Presented by

Tyler Berglund, Ashley Solomon, and Katya Allison

About this talk

Tres Colori is a DTC jewelry brand based in New York that creates personalized nameplates and jewelry. They use data from creator content to be strategic with their paid ads and their entire marketing strategy. Focused on looking at what they do across all social platforms together, not as silos to execute a paid strategy that continues to increase their revenue and brand awareness. They will share their insights on getting content rights, leveraging UGC, and the importance of working together as a marketing team to execute an omnichannel strategy. In our live conversation, we aim to explore: >Finding the right influencer through creator content. >>How to measure the success of brand awareness. >>>Why testing creators and content is essential. >>>>How to make UGC part of your entire marketing strategy.

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