How to implement the ultimate Influencer Marketing strategy
Katya Allison, Matthew Wyman
About this talk
Whisker is the world leader in connected pet care and refined pet accessories. Since 2000, they’ve helped pet parents outsmart the daily chores by solving problems that matter the most. And part of the marketing strategy that has helped them grow to where they are today has been leveraging influencers.
By taking a full-funnel marketing approach with their influencer marketing program, they’ve seen an increased brand awareness and a YoY positive return on investment on creators. During this fireside chat, we will dive into how they incorporate influencers from the top-of-funnel to the bottom-of-funnel and how they leverage influencers for product launches. Their use of micro to celebrity influencers across social media platforms like Instagram and TikTok
In our live conversation, we aim to explore:
> Their most recent product launch strategy.
> The perfect creator mix for a successful influencer marketing program.
> How to leverage UGC for a full-funnel approach.
> Working with influencers when you have a high-dollar product.