The power of creators as a strategy to increase app downloads

Presented by

Katya Allison, Samantha Atherley

About this talk

Curtsy connects and empowers millions of women across the US to resell and shop apparel (and more) by helping them monetize their closets. We will dive into how they run a successful influencer program outside of the eCommerce space and how they leverage influencers for acquisition. They’ve seen a positive return on investment with their product gifting program, quality UGC, and increased brand awareness. In our live conversation we aim to explore: > Why content is key to their strategy > The qualities to look for in creators > How they optimize their workflow > Negotiation tips to build long term relationships

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Influencer marketing strategies, tips & tricks, and best practices that convert and drive sales