How to scale your influencer program via testing

Presented by

Katya Allison, Emma Ecklin

About this talk

Natural Dog Company provides health & wellness solutions for dogs and peace of mind for dog parents. They leverage their creator community for content to repurpose across multiple marketing channels, building brand awareness and acquiring new customers. During this fireside chat, we’ll dive into what they’ve learned from their testing results and how that has shaped their growing influencer program. In our live conversation, we aim to explore: > Workflow best practices. > How to test with purpose. > Finding creators at any stage of an influencer program. > Why product gifting is a successful strategy.

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Influencer marketing strategies, tips & tricks, and best practices that convert and drive sales