Cancel culture, UGC creators, and Gen Z were some of influencer marketing’s hot topics in 2022, but what does this mean for 2023? GRIN’s Influencer Strategists, who have combined 25+ years of experience in developing and executing influencer marketing programs, will share their key learnings from this year and 2023 influencer marketing predictions. We will dive into how brands need to adjust their marketing strategy, where the creator economy could be shifting, and the future of influencer marketing with the transition into web3.
In our live conversation, we aim to explore the following:
> How niche audiences can drive gifting campaigns
> The shift of social platforms to include live shopping
> Why authenticity is essential for partnerships
> How the rise of UGC creators could impact a brands marketing strategy
> Key success metrics to consider with creators