2023 Voice of the Creator

Presented by

Katya Allison, Calvin Kang, Joy Navon, & Nya Bryanna

About this talk

Working with creators has become democratized, with most brands implementing a strategy that involves bloggers, vloggers, podcasters, and social influencers. With the growth of the creator economy, there are no signs of this continued trend stopping. But amidst this growth, we've yet to establish a standard operating agreement for marketers working with creators and vice versa. In this webinar, we aim to explore the voice of the creator to understand their challenges better, identify opportunities, and understand how to leverage their strengths. Some questions we will tackle: > What makes them say yes to brand partnerships? > Where are they spending most of their time during content creation? > How do they really feel about product gifting? > Determine how they measure success in brand partnerships. And more!

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