The ROI of Influencer Marketing

Logo
Presented by

Casey Sirotnak, Sr. Consultant for the Total Economic Impact™ practice at Forrester

About this talk

Marketing executives are driven to stay relevant and discoverable to their audience with shifts in the media landscape. This change for marketers means a pivot in their strategies to focus on investing more in social media and leveraging influencers to share brand stories. With this change, understanding the ROI of investing in creators as a strategy can be challenging. In this webinar, we aim to share the results of the Total Economic Impact (TEI) study that examined the potential return on investment (ROI) brands may realize by engaging with GRIN as their platform of choice when working with creators and executing influencer marketing as a strategy. During this webinar, we will explore the following: > The results of the survey. > Why working with influencer marketing works. > How GRIN can help brands leverage creators as a strategy Featuring Casey Sirotnak, Sr. Consultant for the Total Economic Impact™ practice at Forrester Ali Fazal, VP of Marketing at GRIN Olivia McNaughten, Director of Product Marketing at GRIN
Related topics:

More from this channel

Upcoming talks (0)
On-demand talks (43)
Subscribers (12875)
Influencer marketing strategies, tips & tricks, and best practices that convert and drive sales