ASOS and Amazon: what can we learn from them to deliver great experiences?

Consumers want great products, but the way they access them has changed. With this evolving e-commerce landscape changing due to the covid pandemic, the focus on a mix of offline and online experience is becoming more vital, it is now more important than ever for retailers to accelerate their offerings. What do established online retailers such as Amazon do well today, and what can store-based retailers do to catch up? Join Brian McBride (Former Amazon Managing Director and Chairman of ASOS) and Bradley Howard (Regional VP Industry Acceleration, Endava) as they discuss how to: 1. Deliver a unique online customer journey from relevant recommendations through to easy navigation, checkout, delivery, and hassle-free returns. 2. Use in-store technologies to help blend offline and online customer journeys and the role that technologies play in allowing retailers to better serve customers (pick and pack apps). 3. Find the technologies that will be key for retailer’s success and what have customers come to expect (augmented reality, AI to help scale customer support, alternative payment methods and loyalty schemes). 4. Be data driven: Using AI and mobile at the front end (customer side/view) and data mining and algorithms at the back end to serve up a seamless customer journey. 5. Top tips for how stores can better leverage their physical space to address the spike in e-commerce. 6. What is the top piece of advice for retailers?