The New P&L speaks to the PRCA Director General, Francis Ingham

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

Public relations agencies often sit at the heart of the strategy and delivery of a brand’s communications with its customers and other stakeholders. Our age of hyper-transparency demands that brands have a more principled, honest and authentic conversation with all their audiences. This week, the New P&L – Principles & Leadership in Business speaks to Francis Ingham - Director General of the PRCA (Public Relations Consultants Association) and Chief Executive of the International Communications Consultancy Organisation (ICCO) on how PR agencies can ensure they are part of the solution and not part of the problem when it comes to our search for truthful, meaningful and authentic engagement between brands and consumers.

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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams. www.principlesandleadership.com