The New P&L speaks to speaks to Negotiations Ninja podcast host, Mark Raffan

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

Successful commercial negotiations are clearly one of the key drivers for business growth - you sell more products for the right price and you set your business on a firm foundation for the future. However, these negotiations so often seem to be a zero sum game, with one or both parties feeling aggrieved at the final outcome, which clearly doesn't set the right tone for a positive ongoing business relationship or partnership. This pressure to 'win the business at all costs' is only going to be accentuated by financial pressures placed on businesses by the pandemic. This week, The New P&L - Principles & Leadership in Business podcast series speaks to Mark Raffan - host of the world's number one negotiations podcast, Negotiations Ninja, and founder the Negotiations Ninja training group. We discuss with Mark how a more principled approach to the negotiation process can help sales teams and business owners work towards achieving more balanced outcomes in the commercial negotiations process to the mutual benefit of both parties.
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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams. www.principlesandleadership.com