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The New P&L speaks to Design & Systems Thinking specialist, Daniel Tuitt

Design Thinking and Systems Thinking have the potential to dramatically transform a business – bringing order to innovation, opening up creativity, challenging funnel thinking and dramatically reducing the timeline from product ideation to product delivery.

This week, The New P&L – Principles & Leadership in Business podcast series spoke to respected Design Thinking consultant and advocate, Daniel Tuitt. We discuss with Daniel the definition of design thinking; what the evolution of systems and design thinking looks like over the next decade; how to test the assumptions that feed the product innovation process and how businesses can use the principles of these dynamic business methodologies to ‘build back better’ in the coming months.
Recorded Sep 10 2020 40 mins
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Presented by
Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series
Presentation preview: The New P&L speaks to Design & Systems Thinking specialist, Daniel Tuitt

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  • The New P&L speaks to social innovation leaders, Roshni Patel & Kelly Bewers Recorded: Oct 15 2020 50 mins
    Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series
    Social entrepreneurship is on the rise, driven by those whose passion and purpose it is to affect real change in society. The evolution of social entrepreneurship over recent years has also demonstrated that ‘not-for-profit’ doesn’t and shouldn’t mean ‘no profit’; as profitability is vital for the ongoing funding of the purpose that sits at the heart of these important organisations.

    This week, The New P&L – Principles & Leadership in Business podcast series speaks to two UK social innovation leaders about their experiences of working with social impact enterprises and helping them to adapt their thinking and commercial models; as well as discussing how social entrepreneurs can ‘keep the faith’ in tough times and what leadership characteristics are needed by these 'entrepreneurs with a purpose' to ensure they play their part in creating a sustainable, inspiring and successful future for this crucial sector of the economy.
  • The New P&L speaks to world-renowned social entrepreneur, Firdaus Kharas Recorded: Oct 15 2020 48 mins
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    Creativity is part of the essence of who we are. It excites us, moves us, and encourages us to ask more of ourselves. It is also a mission-critical asset in business; one that is, however, often undervalued and frequently misunderstood.
    This week we had the privilege of welcoming internationally respected social entrepreneur, humanitarian and creativity thought leader, Firdaus Kharas to The New P&L podcast series.
    Firdaus is founder and chairman of the multi-award-winning Chocolate Moose Media, which has built a enviable worldwide reputation for producing some of the most innovative and creative global social information advertising campaigns of the last 25 years. Firdaus’s love of creativity has also led him this year to publish the brilliant book, CREATIVITY: The Key to a Remarkable Life.
    Firdaus believes that creativity is not only key to human growth but also survival. As an activist, he has conducted in-country research for his humanitarian projects including talking to hundreds of mass rape victims, children’s rights activists, torture survivors, and doctors in small villages coping with epidemics. He has worked in war zones in Central America, refugee camps in South-East Asia, and medical facilities, NGOs, and youth centers throughout Europe and Africa. A Fellow of the Royal Society of Arts, he was named one of the world’s “50 Most Talented Social Innovators” and has received more than 112 awards, including the prestigious Peabody Award.
    We discuss with Firdaus his definition of creativity, the importance of purpose in business, how leaders can use creativity to rebuild their business after the pandemic, as well as those moments and people who have had a profound impact on his work and his life.
  • The New P&L 'Social Entrepreneurship - The Future for Innovation' Roundtable Recorded: Oct 14 2020 75 mins
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    The aim of social entrepreneurship and innovation is to try and address the needs of society in more efficient, effective and intelligent ways – through business becoming a force for good: innovating and designing for society as well as for profit to create social and commercial value.

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    So, The New P&L – Principles & Leadership in Business podcast series brought together a panel of voices from across the social innovation space to discuss whether ‘Social Entrepreneurship is the Future for Innovation’. Sponsored by SocietyInside.com, the Roundtable discusses what can be done to firmly break the perception in business that social innovation doesn’t equate to profitable innovation and whether we currently have a critical ‘moment in time’ for businesses and society to make the transition to an innovation model that is based on both profit and purpose.

    Download the Executive Summary Discussion Paper at: https://www.principlesandleadership.com/knowledge-bank
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    Talking about ‘Purpose’ – a brand’s Purpose - is increasingly de rigueur within the business community today. However, sometimes a large gulf exists between a brand vocalising its commitment to its defined Purpose and it then authentically and enthusiastically weaving it into the heart of its culture and delivering on it every day.
    This week, The New P&L speaks to Markus Kramer, Managing Partner at Brand Affairs and co-author of ‘The Guiding Purpose Strategy – a Navigational Code for Growth’. Markus has built a career working with some of the most well-known and respected global brands including Aston Martin, Harley-Davidson and Ferrari - helping them to deliver brand and commercial value through rediscovering and aligning their Purpose.
    We discuss with Markus what defines ‘Purpose’ in a business context, how you measure the depth of a brand’s and its employees’ commitment to its Purpose and the commercial business case for it, as well as whether Purpose can play a positive role in helping to reignite genuine technological innovation as we move into the fourth industrial revolution.
    www.markuskramer.net
  • The New P&L speaks to Bestselling author of 'The Six Habits' Laura DiBenedetto Recorded: Sep 30 2020 35 mins
    Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series
    Achieving success in anything you do in life – professionally or personally, relies on ‘mastering your mind’; creating positive habits in your thinking and your actions, and refining and minimising those negative habits that exist within all of us. This week, The New P&L spoke to TEDx Speaker, #1 Bestselling author of The Six Habits and Life Mastery Coach, Laura DiBenedetto.

    After retiring at just 37 from her role as founder and CEO of award-winning and hugely successful Boston-based marketing agency, Vision Advertising, Laura set off on her own personal road of radical self-discovery and development, one result of which was the writing and publishing of the best-selling book, The Six Habits.

    Through her books, her presentations and her consultancy and coaching, Laura devoted to sharing the universally applicable and deeply liberating truths she has discovered and how they can be used to breathe life into professional or personal dreams, and offering a life of limitless possibility.

    Find out more at www.LauraDiBenedetto.com
  • The New P&L speaks to the co-authors of 'Building an Inclusive Organisation' Recorded: Sep 29 2020 61 mins
    Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series
    A more diverse and inclusive workforce – where there is equality of opportunity and all employees feel included, heard and respected is ultimately a more productive and commercially successful one. It is also one that is rightly more reflective of the fantastic diversity of ethnicity, culture, gender and social experience that exists in society itself.

    However, there remain significant systemic and structural challenges and inequalities that executives and leaders need to urgently address to ensure their companies fully embrace diversity and inclusion in an authentic and meaningful way, a way that goes beyond compliance and marketing and right to the very heart of a company’s thinking and its culture.

    This week, The New P&L spoke to Raafi-Karim Alidina and Stephen Frost of diversity and inclusion consultancy, Frost Included, and co-authors of the brilliant book, ‘Building an Inclusive Organisation – leveraging the power of a diverse workforce’. We discuss with Stephen and Raafi how companies can ensure cultural, gender and social diversity and inclusion becomes part of their thinking and not just part of their marketing; how social media and social isolation can reinforce and indulge bias and how executives, CEO and leaders have a genuine moment in time in 2020 to truly embrace diversity and inclusion in their business and drive the momentum for positive change.
  • [PANEL] Driving Demand with Virtual Event Content Recorded: Sep 16 2020 63 mins
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    Standing out from the digital noise with engaging, valuable, and fun virtual event content can be challenging.

    Join us to hear how the best in the b2b world are designing virtual events to drive business growth.

    We will discuss:
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    Panelists include:
    Paul Spiers, Founder & Host of the New P&L
    Elyse Phillips, VP of Marketing, Zepl
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    ‘The New P&L – Principles & Leadership in Business’
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    In this webinar, founder and host of The New P&L – Principles & Leadership in Business podcast series Paul Spiers, will present a case study on Moving from Marketing to Meaning, discussing how genuinely putting authenticity, purpose and considered content right at the heart of this new initiative has transformed both the growth of the business and also dramatically changed his view on the characteristics that define a successful business.
  • The New P&L speaks to Design & Systems Thinking specialist, Daniel Tuitt Recorded: Sep 10 2020 40 mins
    Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series
    Design Thinking and Systems Thinking have the potential to dramatically transform a business – bringing order to innovation, opening up creativity, challenging funnel thinking and dramatically reducing the timeline from product ideation to product delivery.

    This week, The New P&L – Principles & Leadership in Business podcast series spoke to respected Design Thinking consultant and advocate, Daniel Tuitt. We discuss with Daniel the definition of design thinking; what the evolution of systems and design thinking looks like over the next decade; how to test the assumptions that feed the product innovation process and how businesses can use the principles of these dynamic business methodologies to ‘build back better’ in the coming months.
  • The New P&L speaks to Tessa Cooper, Founder, Collaborative Future Recorded: Sep 5 2020 44 mins
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    The future of work looks very different to how we imagined it might be just 12 months ago. All of us - from business leaders, SME employers, employees to those in the contracting and freelance sectors are going to have to creatively reimagine what that future now looks like for work and employment. There are, clearly, many challenges ahead of us, but with change and challenge also comes tremendous opportunity – to recreate, change the power balance and build a new way of working based on collaboration, mutual respect and collective purpose.
    This week we speak to Tessa Cooper, Founder and Managing Director of Collaborative Future – a UK-based social enterprise that is focused creating a world of work in which everyone is empowered to thrive. We discuss with Tessa the type of leadership needed to build strong, cohesive cultures in a hybrid working environment, what work could and should look like as we emerge from the pandemic, the importance of social innovation and enterprise, and the inherent contradictions in the ‘Gig economy’.
  • The New P&L speaks to CareerGig CEO & best-selling author, Greg Kihlström Recorded: Sep 1 2020 45 mins
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    This week, The New P&L speaks to best-selling author of the Agile Series of business books, Agile World podcast host, serial entrepreneur and CEO of Career Gig, Greg Kihlström. We chat with Greg on what it takes to be a more agile business, the current state of the balance of power between brands and consumers and how this has affected the customer experience, as well as what great leadership and the future of work looks like as we rebuild businesses and the economy.
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    We all have dreams within us. Whether personal or professional, or both. But dreams don’t materialise by themselves. The dream might be the ambition, but it’s the hard work, focus, inner strength and determination and single-minded drive – over time and often through periods of tremendous adversity - that helps us to realise the dream and ultimately, fulfil the ambition.
    This week, The New P&L – Principles & Leadership in Business podcast series speaks to former NFL star, now entrepreneur, motivational speaker and author of The Winning Edge, Aaron Shawn Harper. Aaron Shawn’s story is a truly inspiring one – from his challenging time at school, to the trials and tribulations of fulfilling his dream – playing in the NFL, through to a hugely successful career as an entrepreneur and motivational speaker. A truly inspirational conversation.
  • The New P&L 'Social Entrepreneurship - The Future for Innovation' Roundtable Recorded: Aug 12 2020 76 mins
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    The aim of social entrepreneurship and innovation is to try and address the needs of society in more efficient, effective and intelligent ways – through business becoming a force for good: innovating and designing for society as well as for profit to create social and commercial value.

    The global challenges we collectively face, by virtue of their scale, will not discriminate between society and business – the failure of businesses to play their collective role will impact on their success and profitability as much as it will on society more generally.

    So, The New P&L – Principles & Leadership in Business podcast series brought together a panel of voices from across the social innovation space to discuss whether ‘Social Entrepreneurship is the Future for Innovation’. Sponsored by SocietyInside.com, the Roundtable discusses what can be done to firmly break the perception in business that social innovation doesn’t equate to profitable innovation and whether we currently have a critical ‘moment in time’ for businesses and society to make the transition to an innovation model that is based on both profit and purpose.

    Download the Executive Summary Discussion Paper at: https://www.principlesandleadership.com/knowledge-bank
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Principles & Leadership in Business
We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways.

Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams.
www.principlesandleadership.com

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  • Title: The New P&L speaks to Design & Systems Thinking specialist, Daniel Tuitt
  • Live at: Sep 10 2020 11:50 am
  • Presented by: Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series
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