The New P&L TO THE POINT on Rebranding Creativity & the Power of Mentoring

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

Welcome to this week's The New P&L TO THE POINT - a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs. We offer an opinion on the key points from the conversations and tips on how our listeners may practically apply them in their businesses. Today's The New P&L TO THE POINT analyses this week's The New P&L conversation with Heide Cohu, former Global Director of Creative & Brand Communications for Bacardi and former global communications lead for Red Bull's Stratos project, now founder of the influential UK-based brand experience agency, The Studio of Art & Commerce.
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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams. www.principlesandleadership.com