The New P&L TO THE POINT on the Impact of Culture on Commercial Success

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

Welcome to this week's The New P&L TO THE POINT. The New P&L TO THE POINT is a weekly podcast series where, in around 10 minutes each Friday, we break down the key elements of our weekly The New P&L conversations with industry leaders and entrepreneurs. We offer an opinion on the key points from the conversations and how our listeners may practically apply them in their businesses. Today’s episode of The New P&L TO THE POINT breaks down and analyses the brilliant The New P&L Deep Discussions Roundtable explores the impact of culture on commercial success. In 2020, global brand consulting and design agency, Landor & Fitch conducted a series of interviews with senior executives from some of the world’s most exciting and fastest-growing ‘Unicorn’ tech companies to understand the critical and powerful role culture plays in their business. The findings were outlined in Landor & Fitch’s ‘Culture is Brand, Brand is Culture: How Unicorns achieved success’ Report. This week’s roundtable discussion brought together the two authors of the Report as well as two of the Unicorn brands themselves to discuss the role culture continues to play in their success. Today on The New P&L TO THE POINT we discuss the key points raise in that discussion. Link to the full Landor & Fitch Report: https://atticus.wpp.com/api/wppawardsite/file/57e18eac-6054-4487-8724-98c440ee8daf
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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams. www.principlesandleadership.com