The New P&L speaks to Franziska Iseli, co-founder of Basic Bananas

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

This week, The New P&L - Principles & Leadership in Business podcast series speaks to Franziska Iseli, serial entrepreneur and co-founder of Basic Bananas – the world’s largest marketing mentoring and education organisation specifically dedicated to supporting SME business owners right across the globe. We discuss with Franziska: - how business owners can embrace the current chaos and find the motivation to transform their business; - finding effectiveness in simplicity when it comes to marketing; - processes that can be put into place to tap into the ideas, experiences and creativity of all employees; - principles that can be put in place to stop repeating marketing mistakes; -aligning your marketing to where you customers are; - the need to rethink why your customers really come to you; - the importance of focusing on building a purposeful brand; - why storytelling matters so much in business If you would like to learn more about Basic Bananas, please go www.basicbananas.com Instagram @basicbananas To join The New P&L movement go to: www.principlesandleadership.com and subscribe. Join our Instagram community: @principlesandleadership
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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams. www.principlesandleadership.com