The New P&L TO THE POINT on The Problem with Creativity in Business

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

There’s an irony at the heart of many businesses – owners, leaders and management teams constantly calling for greater creative thinking from their employees to help ensure their businesses can thrive in an ever-competitive market. However, when you open the doors and look inside many of these businesses, this treasured creativity and creative thinking remains often too narrowly defined and then confined to the marketing department; where it is unable to deliver on all the rich, untapped potential it could offer the business as a whole. In this week’s The New P&L TO THE POINT we discuss whether creativity needs a rebrand to help change the perceptions of the real commercial value of creative thinking to a business, as well as how a mix of creative freedoms and frameworks can help it to flourish and deliver tangible benefits to a business’s strategic, operational and commercial arteries. The New P&L Creative Thinking for Leaders programme: www.principlesandleadership.com/creative-thinking-for-leaders-workshop To join The New P&L movement go to: www.principlesandleadership.com and subscribe. Join our Instagram community: @principlesandleadership
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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams. www.principlesandleadership.com