The New P&L speaks to Sherilyn Shackell, Founder & CEO The Marketing Academy

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

This week on The New P&L we speak to the incredible Sherilyn Shackell, Founder & Global CEO of The Marketing Academy - a unique non-profit organisation dedicated to developing global leadership talent in the Marketing, Media & Advertising industries. Sherilyn is also Founder & Chair of The Marketing Academy Foundation, a stand-alone charity providing marketing apprenticeships for young people from diverse backgrounds and is a Board Advisor to Grace Blue and WeAreFearless. A highly popular keynote speaker and podcast guest, Sherilyn also in demand as a business coach and you’ll often find her delivering leadership development programs around the world. We discuss with Sherilyn: - What The Marketing Academy does, what it delivers and who it delivers it to - The traditional challenge CMOs have had when applying for board level and CEO roles and why this is slowly changing - What The Marketing Academy has been doing from awareness and authority perspective to ensure boards and other key decision makers understand that CMOs today have the skill set and experience to take on CEO roles - How The Marketing Academy programmes prepare CMOs not just for the responsibility of leadership but also the uncertainty of leadership in such a fast-paced world - What work is done within The Marketing Academy programmes on the personal development side to ensure CMOs have the right personal strengths, levels of empathy and resilience as well as professional skills to take on a CEO role - The changing dynamics and skill sets of CMOs and why this now makes them so well suited to CEO and NED roles - What The Marketing Academy Foundation does to ensure the future of the marketing industry is more diverse To learn more about The Marketing Academy, please go to: Insta: @themarketingacademyglobal Insta@: principlesandleadership
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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams.