The New P&L speaks to Stephen Steers, Keysan Group; Sales Confidence Trainer

Presented by

Paul Spiers, Founder, The New P&L - Principles & Leadership in Business Podcast series

About this talk

This week’s guest on The New P&L is the brilliant Stephen Steers. Stephen is President of Keysan Group, a respected international Sales Confidence Trainer for B2B sales teams and global keynote speaker. Stephen has advised and led sales and revenue generation workshops for more than 250 companies right across the globe, helping clients generate millions of dollars in revenue in the process. We discuss with Stephen: · What business owners who currently find themselves on the wrong aside of the power imbalance when it comes to negotiating with suppliers and customers can to re-balance the negotiation · Whether the importance of brand loyalty and partnership is over-played when it comes to commercial negotiations · Why curiosity is a business-critical assess for salespeople · What key attributes sales teams need to have above all others · How to maintain motivation, enthusiasm and peak performance through a downturn · Negotiating with our own internal negative narrative · What for you constitutes principled leadership when it comes to the commercial negotiation / sales process If you’d like to learn more about what Stephen does, go to Insta: stephensteers_ Join The New P&L Instagram community: @principlesandleadership To join The New P&L movement go to: and subscribe. Join our Instagram community: @principlesandleadership

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We believe business needs a ‘New P&L’: one that is focused as much on ‘Principles and Leadership’ as it is on ‘Profit and Loss’, because we know that if your Principles are right and aligned with your purpose, and your Leadership has clarity of vision and is strong, focused and empathetic, then your business will be in profit and not in loss in so many ways. Each week on The New P&L podcast, we interview a diverse range of entrepreneurs, business leaders and social impact investors on their views and opinions on the importance of Principles and Leadership in business, discussing how we can all work towards building more ethical, productive, collaborative and ultimately, successful and principled businesses - ones that encourage great, inspirational leaders and motivated teams.